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Modeling Consumer Learning fro...
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Zhao, Yi
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Rao, Vithala R.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
61
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1
Modeling consumer learning from online product reviews
Zhao, Yi
;
Yang, Sha
;
Narayan, Vishal
;
Zhao, Ying
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 153-169
Persistent link: https://www.econbiz.de/10009725689
Saved in:
2
Modeling the intrahousehold behavioral interaction
Yang, Sha
;
Zhao, Yi
;
Erdem, Tülin
;
Zhao, Ying
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 470-484
Persistent link: https://www.econbiz.de/10003983832
Saved in:
3
Predicting new customers' risk type in the credit card market
Zhao, Yi
;
Zhao, Ying
;
Song, Inseong
- In:
Journal of marketing research : JMR
46
(
2009
)
4
,
pp. 506-517
Persistent link: https://www.econbiz.de/10003872312
Saved in:
4
Consumer learning in a turbulent market environment : modeling consumer choice dynamics after a product-harm crisis
Zhao, Yi
;
Zhao, Ying
;
Helsen, Kristiaan
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 255-267
Persistent link: https://www.econbiz.de/10008988452
Saved in:
5
Modeling the underreporting bias in panel survey data
Yang, Sha
;
Zhao, Yi
;
Dhar, Ravi
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 525-539
Persistent link: https://www.econbiz.de/10003984577
Saved in:
6
A dynamic model of player level-progression decisions in online gaming
Zhao, Yi
;
Yang, Sha
;
Shum, Matthew
;
Dutta, Shantanu
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8062-8082
Persistent link: https://www.econbiz.de/10014279948
Saved in:
7
Price dispersion in the grocery market
Zhao, Ying
- In:
The journal of business : B
79
(
2006
)
3
,
pp. 1175-1192
Persistent link: https://www.econbiz.de/10003336971
Saved in:
8
Voluntary quality disclosure and market interaction
Guo, Liang
;
Zhao, Ying
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 488-501
Persistent link: https://www.econbiz.de/10003868040
Saved in:
9
Integrated scheduling of handling equipment at automated container terminals
Lau, Henry Y. K.
;
Zhao, Ying
-
2008
Persistent link: https://www.econbiz.de/10003669453
Saved in:
10
Modeling advertisers' willingness to pay in TV commercial slot auctions
Shi, Yang
;
Zhao, Ying
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 120-133
Persistent link: https://www.econbiz.de/10012129488
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