//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising in the world of so...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
58
Konsumentenverhalten
58
Globalisierung
17
Globalization
17
Cultural identity
16
Kulturelle Identität
16
Online retailing
16
Online-Handel
16
International marketing
12
Internationales Marketing
12
Internet marketing
11
Online-Marketing
11
Welt
11
World
11
Canada
10
China
10
Kanada
10
Website
10
Brand management
9
Ethnic group
9
Ethnische Gruppe
9
Markenführung
9
Culture
8
Dienstleistungsqualität
8
Emotion
8
Service quality
8
USA
8
United States
8
Brand
7
Customer satisfaction
7
Kundenzufriedenheit
7
Markenartikel
7
Marketing management
7
Marketingmanagement
7
Beziehungsmarketing
6
Relationship marketing
6
Sharing economy
6
Advertising effects
5
Brand image
5
Markenimage
5
more ...
less ...
Online availability
All
Undetermined
45
Type of publication
All
Article
99
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
102
Collection of articles of several authors
8
Sammelwerk
8
Aufsatz im Buch
5
Book section
5
Case study
1
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Fallstudie
1
Konferenzschrift
1
Reprint
1
more ...
less ...
Language
All
English
102
Author
All
Laroche, Michel
82
Richard, Marie-Odile
30
Cleveland, Mark
12
Mazaheri, Ebrahim
9
Nepomuceno, Marcelo Vinhal
8
Habibi, Mohammad Reza
7
Shobeiri, Saeed
6
Yang, Zhiyong
6
Bartikowski, Boris
5
Davidson, Alexander
5
Papadopoulos, Nicolas G.
4
Teng, Lefa
4
Ueltschy, Linda C.
4
Ahmad, Shimi Naurin
3
Gierl, Heribert
3
Hajli, Nick
3
Kalamas, Maria
3
Li, Rong
3
Zhang, Chun
3
Chebat, Jean-Charles
2
Jamal, Ahmad
2
Kiani, Isar
2
Kim, Chankon
2
Kohli, Chiranjeev
2
Laroche, Michael
2
Paulin, Michèle
2
Spielmann, Nathalie
2
Takahashi, Ikuo
2
Aurup, Golam Mohammad
1
Bergeron, Jasmin
1
Bocaranda, Claudia
1
Boeck, Harold
1
Borges, Adilson
1
Braune, Eric
1
Browne, Elizabeth
1
Cho, Hyuksoo
1
Church, Nancy J.
1
Cui, Xinyu
1
Dogru, Tarik
1
Economakis, Nectarios
1
more ...
less ...
Published in...
All
Journal of business research : JBR
56
Journal of retailing and consumer services
6
International journal of consumer studies
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
International journal of advertising : the quarterly review of marketing communications
2
International marketing review
2
Journal of advertising research
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Journal of marketing theory and practice : JMTP
2
The journal of business strategy
2
The journal of consumer marketing
2
Business horizons
1
International journal of business environment : IJBE
1
International journal of electronic commerce : IJEC
1
International journal of hospitality management
1
International journal of retail & distribution management
1
Journal of financial services marketing : JFSM
1
Journal of international consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Multinational business review
1
Psychology & marketing
1
The journal of applied business research
1
The journal of services marketing
1
The service industries journal
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
102
Showing
1
-
10
of
102
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What managers should know about the sharing economy
Habibi, Mohammad Reza
;
Davidson, Alexander
;
Laroche, Michel
- In:
Business horizons
60
(
2017
)
1
,
pp. 113-121
Persistent link: https://www.econbiz.de/10011771635
Saved in:
2
Materialism and the sharing economy : a cross-cultural study of American and Indian consumers
Davidson, Alexander
;
Habibi, Mohammad Reza
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 364-372
Persistent link: https://www.econbiz.de/10011771915
Saved in:
3
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
4
The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
72
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
Saved in:
5
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
6
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
7
Effects of multi-channel marketing on consumers' online search behavior : the power of multiple points of connection
Laroche, Michel
;
Kiani, Isar
;
Economakis, Nectarios
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 431-443
Persistent link: https://www.econbiz.de/10010245517
Saved in:
8
How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
Saved in:
9
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
Saved in:
10
Constitutive marketing : towards understanding brand community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->