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Emergence of gamified commerce : turning virtual to real
Harwood, Tracy - In: Journal of electronic commerce in organizations : the … 10 (2012) 2, pp. 16-39
Persistent link: https://www.econbiz.de/10009669867
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An investigation into gamification as a customer engagement experience environment
Harwood, Tracy; Garry, Tony - In: The journal of services marketing 29 (2015) 6/7, pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
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Machinima : extending brand reach
Harwood, Tracy; Garry, Tony; Uwins, Mike - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 378-388
Persistent link: https://www.econbiz.de/10011508879
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Internet of Things : understanding trust in techno-service systems
Harwood, Tracy; Garry, Tony - In: Journal of service management 28 (2017) 3, pp. 442-475
Persistent link: https://www.econbiz.de/10011758708
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"It's mine!" : participation and ownership within virtual co-creation environments
Harwood, Tracy; Garry, Tony - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 290-301
Persistent link: https://www.econbiz.de/10003984938
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The moderating influence of client sophistication on relationships within business-to-business credence service markets
Garry, Tony; Harwood, Tracy - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 380-388
Persistent link: https://www.econbiz.de/10009524497
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Co-creation and ambiguois ownership within virtual communities : the case of the Machinima community
Harwood, Tracy; Garry, Tony - In: Journal of consumer behaviour : an international … 13 (2014) 2, pp. 148-156
Persistent link: https://www.econbiz.de/10010348799
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Marketing beyond the frontier? : researching the new marketing landscape of virtual worlds
Saren, Mike; Harwood, Tracy; Ward, Janet; Venkatesh, Alladi - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1435-1442
Persistent link: https://www.econbiz.de/10010230188
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Infiltrating an e-tribe : marketing with the Machinima [computerised games] community
Harwood, Tracy; Garry, Tony - In: Journal of customer behaviour 8 (2009) 1, pp. 67-83
Persistent link: https://www.econbiz.de/10003819565
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Exploring consumer associations between corporate reputation, corporate sustainability, and product attributes within utilitarian market contexts
Garry, Tony; Harwood, Tracy - In: International studies of management and organization 47 (2017) 3, pp. 258-275
Persistent link: https://www.econbiz.de/10011734539