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Numerosity and consumer behavior
Adaval, Rashmi - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 167-168
Persistent link: https://www.econbiz.de/10009777144
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The utility of an information processing approach for behavioral price research
Adaval, Rashmi - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 130-134
Persistent link: https://www.econbiz.de/10010187206
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Hesitant to label, yet quick to judge : how cultural mindsets affect the accessibility of stereotypic knowledge when concepts of the elderly are primed
Saluja, Geetanjali; Adaval, Rashmi; Wyer, Robert S. - In: Organizational behavior and human decision processes : … 143 (2017), pp. 23-38
Persistent link: https://www.econbiz.de/10011791569
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Going against the flow : the effects of dynamic sensorimotor experiences on consumer choice
Kwon, Mina; Adaval, Rashmi - In: Journal of consumer research : JCR ; an … 44 (2018) 6, pp. 1358-1378
Persistent link: https://www.econbiz.de/10011844213
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Contrast and assimilation effects of processing fluency
Shen, Hao; Jiang, Yuwei; Adaval, Rashmi - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 876-889
Persistent link: https://www.econbiz.de/10003945195
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Imagining yourself in the scene : the interactive effects of goal-driven self-imagery and visual perspectives on consumer behavior
Jiang, Yuwei; Adaval, Rashmi; Steinhart, Yael; Wyer, … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 418-435
Persistent link: https://www.econbiz.de/10010401126
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The unique consequences of feeling lucky : implications for consumer behavior
Jiang, Yuwei; Cho, Angela; Adaval, Rashmi - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 171-184
Persistent link: https://www.econbiz.de/10003860495
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Conscious and nonconscious comparisons with price anchors : effects on willingness to pay for related and unrelated products
Adaval, Rashmi; Wyer, Robert S. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 355-365
Persistent link: https://www.econbiz.de/10008988436
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Who said what : the effects of cultural mindsets on perceptions of endorser-message relatedness
Kwon, Mina; Saluja, Geetanjali; Adaval, Rashmi - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 389-403
Persistent link: https://www.econbiz.de/10011344203