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Research Methodology in Market...
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Advertising
37
Werbung
37
Consumer behaviour
35
Konsumentenverhalten
35
Meta-analysis
31
Meta-Analyse
30
Advertising effects
28
Werbewirkung
28
Bibliometrics
12
Bibliometrie
12
Beziehungsmarketing
8
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8
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Humor
8
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Marketingmanagement
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Markenimage
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meta-analysis
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World
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Online-Marketing
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Ethnische Gruppe
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Markenartikel
4
Theorie
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advertising
4
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Article
97
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Article in journal
Aufsatz in Zeitschrift
101
Lehrbuch
47
Textbook
32
Aufsatz im Buch
21
Book section
21
Working Paper
13
Konferenzschrift
10
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9
Collection of articles of several authors
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Sammelwerk
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Graue Literatur
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English
93
German
8
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Eisend, Martin
97
Rosengren, Sara
9
Tarrahi, Farid
6
Apaolaza, Vanessa
4
Hartmann, Patrick
4
Kuß, Alfred
4
Rößner, Anna
4
Dahlén, Micael
3
Evanschitzky, Heiner
3
Hermann, Erik
3
Karpinska-Krakowiak, Malgorzata
3
Küster-Rohde, Franziska
3
Bayón, Tomás
2
Bergkvist, Lars
2
Berlo, Zeph M. C. van
2
Brexendorf, Tim Oliver
2
Calantone, Roger J.
2
Dens, Nathalie
2
Franke, George R.
2
Ivanov, Lachezar
2
Leigh, James H.
2
Lennerts, Silke
2
Mandler, Timo
2
Möller, Jana
2
Pelsmacker, Patrick de
2
Pick, Doreén
2
Reijmersdal, Eva A. van
2
Sauer, Nicola E.
2
Schmidt, Susanne
2
Tomczak, Torsten
2
Ang, Lawrence
1
Arslanagic-Kalajdzic, Maja
1
Bartsch, Fabian
1
Berger, Elisabeth S. C.
1
Biswas, Dipayan
1
Boerman, Sophie C.
1
Borges, Adilson
1
Cénophat, Sadrac
1
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1
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ICORIA <14., 2015, London>
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ICORIA <15., 2016, Ljubljana>
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International journal of advertising : the quarterly review of marketing communications
12
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of advertising
11
International journal of advertising : the review of marketing communications
9
Journal of international marketing
5
Journal of the Academy of Marketing Science
5
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Business research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
3
Marketing : ZFP ; journal of research and management
3
Journal of business research : JBR
2
Journal of current issues and research in advertising : JCIRA
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
European management journal
1
Information systems research : ISR
1
Journal of advertising research
1
Journal of business economics : JBE
1
Journal of business ethics : JBE
1
Journal of business ethics : JOBE
1
Journal of business-to-business marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of public policy & marketing
1
Journal of service research
1
Marketing : journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Research policy : policy, management and economic studies of science, technology and innovation
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ECONIS (ZBW)
101
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1
Zu viel des Guten? : zum Einfluss der Anzahl von Ökolabels auf die Konsumentenverwirrtheit
Langer, Alexandra
;
Eisend, Martin
;
Kuß, Alfred
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10003644625
Saved in:
2
Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
Saved in:
3
Explaining digital piracy : a meta-analysis
Eisend, Martin
- In:
Information systems research : ISR
30
(
2019
)
2
,
pp. 636-664
Persistent link: https://www.econbiz.de/10012038248
Saved in:
4
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
5
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
6
Gender roles
Eisend, Martin
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10012201398
Saved in:
7
Meta-analysis in advertising research
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
Saved in:
8
International diversity of authorship in advertising research
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011687836
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9
Editorial: international and methodological diversity in advertising research
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 659-662
Persistent link: https://www.econbiz.de/10011799652
Saved in:
10
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
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