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ECONIS (ZBW)
31
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1
Effects of COVID-19 on well-being and customer loyalty : a life event perspective
Sauer, Nicola E.
;
Hofmann, Verena
;
Hebborn, Heike
; …
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 35-48
Persistent link: https://www.econbiz.de/10014306384
Saved in:
2
Destination's social media communication and emotions : an investigation of visit intentions, word-of-mouth and travelers' facially expressed emotions
Schoner-Schatz, Lisa
;
Hofmann, Verena
;
Sauer, Nicola E.
- In:
Journal of destination marketing & management
22
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013041387
Saved in:
3
Art sponsorship success : an empirical investigation into sponsor recall and the ambiguous role of visitors' involvement
Sauer, Nicola E.
;
Hofmann, Verena
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10011780835
Saved in:
4
Brand community : drivers and outcomes
Sauer, Nicola E.
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 347-368
Persistent link: https://www.econbiz.de/10003963755
Saved in:
5
Customer co-creation of travel services : the role of company support and customer satisfaction with the co-creation performance
Grissemann, Ursula S.
;
Sauer, Nicola E.
- In:
Tourism management : research, policies, practice
33
(
2012
)
6
,
pp. 1483-1492
Persistent link: https://www.econbiz.de/10009575997
Saved in:
6
Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt
;
Strobl, Andreas
;
Sauer, Nicola E.
; …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
Saved in:
7
Motivational drivers of content contribution to company- versus consumer-hosted online communities
Teichmann, Karin
;
Sauer, Nicola E.
;
Plank, Andreas
; …
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10010527157
Saved in:
8
Online consumption communities : an introduction
Sauer, Nicola E.
;
Wiertz, Caroline
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 235-239
Persistent link: https://www.econbiz.de/10010527173
Saved in:
9
Special issue: Online consumption communities
Sauer, Nicola E.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010527174
Saved in:
10
Is luxury just a female thing? : the role of gender in luxury brand consumption
Sauer, Nicola E.
;
Teichmann, Karin
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 889-896
Persistent link: https://www.econbiz.de/10009756865
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