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U.S. and Korean consumers : a cross-cultural examination of product information-seeking and -giving
Cheong, Hyuk Jun; Mohammed-Baksh, Sufyan - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 893-910
Persistent link: https://www.econbiz.de/10012258146
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U.S. consumer m-commerce involvement : using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce
Cheong, Hyuk Jun; Mohammed-Baksh, Sufyan - In: Cogent business & management 6 (2019), pp. 1-18
Persistent link: https://www.econbiz.de/10012621597
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Perfect mothers? : the description of mothers in food advertising
Lee, Jinhee; Hong, Ji Mi; Cheong, Hyuk Jun - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 593-611
Persistent link: https://www.econbiz.de/10012179146
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Updating the Foote, Cone & Belding Grid Revisiting the product classifications of the FCB grid for online shopping and contemporary consumers' decision making
Cheong, Hyuk Jun; Cheong, Yunjae - In: Journal of advertising research 61 (2021) 1, pp. 12-29
Persistent link: https://www.econbiz.de/10012533650
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Hegemonic masculinity in hip-hop music? : difference in brand mention in rap music based on the rapper's gender
Mohammed-Baksh, Sufyan; Callison, Coy - In: Journal of promotion management : JPM 21 (2015) 3, pp. 351-370
Persistent link: https://www.econbiz.de/10011305224