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ECONIS (ZBW)
23,855
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1
Exploring the challenges of incorporating social media
marketing
strategies in the
restaurant
business
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10011804506
Saved in:
2
Do consumers care about CSR activities of their favorite
restaurant
brands? : evidence from engagement on social networks
Kim, Min-Seong
;
Stepchenkova, Svetlana
- In:
Journal of hospitality marketing & management
30
(
2021
)
3
,
pp. 305-325
Persistent link: https://www.econbiz.de/10012513774
Saved in:
3
Engaging
restaurant
customers on Facebook : the power of belongingness appeals on social media
Gruss, Richard
;
Kim, Eojina
;
Abrahams, Alan
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 201-228
Persistent link: https://www.econbiz.de/10012201142
Saved in:
4
Social media
marketing
and
restaurant
purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
5
Impact of an innovative video demonstration on perceptions and attitudes toward McDonald's product quality
Lang, Mark
;
Beemer, Gary
;
Fernandez Gaviria, Paula
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
5
,
pp. 243-254
Persistent link: https://www.econbiz.de/10012623355
Saved in:
6
Promoting restaurants using social networks : still a lot of room for improvement
Sanchís Verdeguer, José Vicente
;
Peiró-Signes, Angel
; …
- In:
International business and economics research journal
13
(
2014
)
7
,
pp. 1613-1618
Persistent link: https://www.econbiz.de/10011430476
Saved in:
7
Online engagement among
restaurant
customers : the importance of enhancing flow for social media users
Kim, Bomin
;
Yoo, Myongjee
;
Yang, Wan
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 252-277
Persistent link: https://www.econbiz.de/10012201342
Saved in:
8
Enhancing consumer-brand relationships on
restaurant
Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
9
Developing social media promotional strategies in the casual dining
restaurant
industry : a case analysis of Montegro's Itilian Grille
Whang, Yun-oh
;
Koutroumanis, Dean A.
;
Brownlee, Amy
- In:
Journal of business & entrepreneurship : JBE
25
(
2013/14
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10010256995
Saved in:
10
The influence of a virtual agent on web-users' desire to visit the company : the case of
restaurant
's web site
Etemad-Sajadi, Reza
- In:
International journal of quality & reliability management
31
(
2014
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10010341326
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