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Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele; Grönroos, Christian - In: Journal of service management 26 (2015) 3, pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
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Special issue: Academy of Marketing Conference 2015
Robson, Julie (ed.); Waite, Kathryn (ed.);  … - Academy of Marketing / Conference <48., 2015, Limerick, … - 2016
Persistent link: https://www.econbiz.de/10011537453
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Rethinking the market research curriculum
Nunan, Daniel; Di Domenico, MariaLaura - In: International journal of market research 61 (2019) 1, pp. 22-32
Persistent link: https://www.econbiz.de/10012171922
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Russ Belk, autobiographical reflections
Belk, Russell W. - In: Journal of historical research in marketing 9 (2017) 2, pp. 191-202
Persistent link: https://www.econbiz.de/10011724476
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Reflections on a decade of EJM and marketing scholarship : the good, the bad, and the future
Lee, Nick - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1774-1798
Persistent link: https://www.econbiz.de/10011773701
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Special issue: Academy of Marketing Conference 2014 : Marketing dimensions ; people, places and spaces
Robson, Julie (contributor) - Academy of Marketing - 2015
Persistent link: https://www.econbiz.de/10011405127
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Marketing analytics : the evolution of marketing research in the twenty-first century
Hauser, William J. - In: Direct marketing : an international journal 1 (2007) 1, pp. 38-54
Persistent link: https://www.econbiz.de/10003936869
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Theory, practice and impact in academic marketing research
Baker, Michael John - In: Journal of customer behaviour 9 (2010) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003965728
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Research methods and historical research in marketing
Jones, Brian (contributor) - 2011
Persistent link: https://www.econbiz.de/10009407731
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Promoting the consumer society : Ernest Dichter, the Cold War and FBI
Tadajewski, Mark - In: Journal of historical research in marketing 5 (2013) 2, pp. 192-211
Persistent link: https://www.econbiz.de/10009758439