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Customer Perceived Value als Komponente von Performance Measurement-Systemen
Schröder, Regina W.; Wall, Friederike - In: Controlling zwischen Shareholder Value und Stakeholder …, (pp. 105-126). 2009
Persistent link: https://www.econbiz.de/10003868787
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Desinvestition, Customer Equity und Verbundeffekte
Christians, Uwe - In: Bankenmanagement : erfolgreiches Banking in …, (pp. 153-183). 2006
Persistent link: https://www.econbiz.de/10003397880
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Unternehmenswert aus Sicht eines nachhaltigen Managementmodells - Stakeholder- und Customer-Value
Weissenberger-Eibl, Marion A. - In: Unternehmensbewertung und Basel II in kleinen und …, (pp. 289-305). 2003
Persistent link: https://www.econbiz.de/10001759680
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Values obtained from customer relationship management
Danielak, Wiesław - In: Innovation and entrepreneurship : theory and practice, (pp. 9-17). 2020
Persistent link: https://www.econbiz.de/10012257558
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Discovering relative value using custom indexes
Garrett, Daniel J. - In: The handbook of municipal bonds, (pp. 571-575). 2008
Persistent link: https://www.econbiz.de/10003715027
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The king is naked : discovering that frequent customers may not be your best friend
Joia, Luiz Antonio; Sanz, Paulo Sérgio da Silva - In: Web technologies for commerce and services online, (pp. 135-148). 2008
Persistent link: https://www.econbiz.de/10003634201
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Objectives of customer centric approaches in relationship marketing
Aksoy, Lerzan; Keiningham, Timothy; Bejou, David - In: Profit maximization through customer relationship …, (pp. 1-8). 2008
Persistent link: https://www.econbiz.de/10003754187
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Understanding and using customer loyalty and customer value
Malthouse, Edward; Mulhern, Frank - In: Profit maximization through customer relationship …, (pp. 59-86). 2008
Persistent link: https://www.econbiz.de/10003754260
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Customer selection and prioritization : the optimal resource allocation approach to maximizing customer value
Bhatnagar, Namita; Maryott, Kiersten; Bejou, David - In: Profit maximization through customer relationship …, (pp. 117-130). 2008
Persistent link: https://www.econbiz.de/10003754265
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Kundenwertmanagement : Konzepte, Strategien und Massnahmen in der Praxis
Bruhn, Manfred; Georgi, Dominik; Hadwich, Karsten - In: Customer Relationship Management : neue …, (pp. 51-62). 2008
Persistent link: https://www.econbiz.de/10003644166