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Konsumentenverhalten
4,915
Consumer behaviour
4,913
Marketing
1,644
Theory
894
Theorie
893
Deutschland
749
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746
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707
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703
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274
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248
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248
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227
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13,511
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10,961
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7,150
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6,938
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5,807
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1,693
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Bruhn, Manfred
29
Meffert, Heribert
24
Homburg, Christian
20
Spiller, Achim
19
Gröppel-Klein, Andrea
18
Esch, Franz-Rudolf
17
Kirchgeorg, Manfred
17
Belk, Russell W.
16
Tadajewski, Mark
16
Wiedmann, Klaus-Peter
15
Bagozzi, Richard P.
14
Bauer, Hans H.
14
Kotler, Philip
14
Diehl, Sandra
13
Diller, Hermann
13
Weinberg, Peter
13
Freiling, Jörg
12
Jones, D. G. Brian
12
Kenning, Peter
12
Backhaus, Klaus
11
Hildebrandt, Lutz
11
Kaas, Klaus Peter
11
Okazaki, Shintaro
11
Pelsmacker, Patrick de
11
Silberer, Günter
11
Terlutter, Ralf
11
Adeola, Ogechi
10
Ahlert, Dieter
10
Enneking, Ulrich
10
Fournier, Susan
10
Gierl, Heribert
10
Grunert, Klaus G.
10
Hansen, Ursula
10
Herrmann, Andreas
10
Hill, Ronald Paul
10
Keller, Kevin Lane
10
Stauss, Bernd
10
Dixon, Donald F.
9
Hadwich, Karsten
9
Hennigs, Nadine
9
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INFER, International Network for Economic Research
1
Meždunarodna Naučna Konferencija na Tema: "Socialističeskijat Stopanski Mechanizăm i Intenzifikacijata na Ikonomikata"
1
Published in...
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Handbook of consumer psychology
43
The Routledge companion to identity and consumption
34
Advertising theory
32
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
28
History of marketing thought ; Volume 1
28
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
The SAGE handbook of marketing theory
25
History of marketing thought ; Volume 2
24
The advertising and consumer culture reader
22
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
21
Product experience
20
Critical marketing : issues in contemporary marketing
19
Cross-cultural and critical perspectives on brands
19
The evolution of brands : from signals of quality to storehouses of trust
19
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
18
Explorations in critical studies of advertising
18
Major theoretical debates and contemporary issues in marketing theory
18
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
18
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
17
Handbook of brand relationships
17
Handbook of qualitative research methods in marketing
17
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
17
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Consumer culture theory
16
Handbook of Islamic marketing
16
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
16
New developments and approaches in consumer behavior research
16
Sustainable marketing, branding, and reputation management : strategies for a greener future
16
The Routledge companion to digital consumption
16
The Routledge companion to marketing and feminism
16
The SAGE handbook of marketing ethics
16
The impact of theory on representations of the consumer and the marketing organisation
16
Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Consumer-brand relationships : theory and practice
15
Critical marketing : defining the field
15
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ECONIS (ZBW)
7,651
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1
Marketing
as a monstrosity : the impossible place between culture and economy
Slater, Don
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 23-41)
.
2011
Persistent link: https://www.econbiz.de/10008938712
Saved in:
2
Consumer sovereignty, democracy, and the
marketing
concept : a macromarketing perspective
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003644635
Saved in:
3
Experience
marketing
: conceptual insights and the difference from experiential
marketing
Leppiman, Anu
;
Same, Siiri
- In:
University-Business Cooperation Tallinn 2011 : …
,
(pp. 240-258)
.
2011
Persistent link: https://www.econbiz.de/10009515030
Saved in:
4
Consumers, markets and marketplaces
Powell, Helen
- In:
Promotional culture and convergence : markets, methods, …
,
(pp. 23-50)
.
2013
Persistent link: https://www.econbiz.de/10009736344
Saved in:
5
Managing consumer capitalism : artists, engineers, and psychologists as new
marketing
experts in interwar Germany
Logemann, Jan
- In:
Reshaping capitalism in Weimar and Nazi Germany
,
(pp. 208-231)
.
2022
Persistent link: https://www.econbiz.de/10013191962
Saved in:
6
Bedeutung des Online-
Marketing
für die Kommunikationspolitik
Tiedtke, Daniela
- In:
Wettbewerbsvorteile durch Online-Marketing : die …
,
(pp. 76-106)
.
1998
Persistent link: https://www.econbiz.de/10001305037
Saved in:
7
Bedeutung des Online
Marketing
für die Kommunikationspolitik
Tiedtke, Daniela
- In:
Wettbewerbsvorteile durch Online Marketing : die …
,
(pp. 79-119)
.
2000
Persistent link: https://www.econbiz.de/10001476811
Saved in:
8
Möglichkeiten zur Vertrauensförderung im Markt für Bio-Lebensmittel
Eichenlaub, Angelika
;
Korjamo, Eeva M.
- In:
Existenzgründung: Beiträge zur Gründungsforschung
,
(pp. 73-99)
.
2006
Persistent link: https://www.econbiz.de/10003315825
Saved in:
9
Theorizing
advertising
: managerial, scientific and cultural approaches
Hackley, Christopher E.
- In:
The SAGE handbook of marketing theory
,
(pp. 89-107)
.
2010
Persistent link: https://www.econbiz.de/10003923089
Saved in:
10
Exotic, erogenous, erotica: veiled signs of "
advertising
erotica" for luxury brands
Beazer, Jamese
;
Ware, Sacriana
;
Arora, Anshu
- In:
International business realisms : globalizing locally …
,
(pp. 55-65)
.
2013
Persistent link: https://www.econbiz.de/10011418002
Saved in:
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