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~type_genre:"Aufsatz im Buch"
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The early advertising scene
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Poterba, James M.
43
Wise, David A.
43
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37
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36
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34
Auerbach, Alan J.
26
Eichengreen, Barry
26
Jorgenson, Dale Weldeau
26
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25
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25
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24
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24
Gravelle, Jane G.
23
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22
Kotlikoff, Laurence J.
22
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21
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20
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20
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20
Morrison, Wayne M.
20
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20
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19
Acs, Zoltán J.
18
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18
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18
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18
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18
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17
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17
Samuelson, Paul Anthony
17
Feldman, Maryann P.
16
Glaeser, Edward L.
16
McFadden, Daniel
16
Calomiris, Charles W.
15
Daim, Tugrul U.
15
Katz, Lawrence F.
15
Lazonick, William
15
Madrian, Brigitte C.
15
McKinnon, Ronald I.
15
Paludi, Michele Antoinette
15
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1
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1
Bank für Internationalen Zahlungsausgleich / Study Group on Fixed Income Markets
1
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1
Laboratorio di Politica Industriale <Bologna>
1
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1
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1
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1
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1
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1
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The Jossey-Bass handbook of nonprofit leadership and management
45
Leadership in nonprofit organizations ; Vol. 1
41
A - N
36
Handbook of financial markets : securities, options and futures
36
Leadership in nonprofit organizations ; Vol. 2
32
Proceedings / 96th Annual Conference on Taxation : Chicago, Ill., Nov. 13 - 15, 2003 ; and minutes of the Annual Meeting of the National Tax Association, Thursday, November 13, 2003
32
Views on US economic and business history : molding the mixed enterprise economy
32
Advertising theory
31
The compensation handbook : a state-of-the-art guide to compensation strategy and design
30
O - Z
27
The Cornell School of hotel administration handbook of applied hospitality strategy
27
History of marketing thought ; Volume 1
25
Les relations Communauté Européene - Etats-Unis : travaux de la Commission pour l'Etude des Communautés Européennes (CEDECE)
24
Perspectives on energy : issues, ideas, and environmental dilemmas
24
The advertising and consumer culture reader
24
History of marketing thought ; Volume 2
23
The economists' voice : top economists take on today's problems
23
The handbook of human services management
23
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
22
The impact of deregulation and market forces on public utilities : the future role of regulation : proceedings of the Institute of Public Utilities 16. annual conference
22
The relationship in the twentieth century. - 1985. - XVII, 369 S. : Ill. - Enth. 24 Beitr.
22
Carnegie Rochester conference series on public policy : a bi-annual conference proceedings
21
Engineering the system of healthcare delivery
21
Forecasting commodity prices : how the experts analyze the markets
21
The Oxford handbook of the economics of poverty
21
Handbook of research in trans-Atlantic antitrust
20
Knowledge enterprise: intelligent strategies in product design, manufacturing, and management : proceedings of PROLAMAT 2006, IFIP TC5 international conference, June 15-17 2006, Shanghai, China
20
The road to sustainability
20
Accounting theory ; Vol. 2
19
Case studies and conversations
19
Life markets : trading mortality and longevity risk with life settlements and linked securities
19
The Oxford handbook of business ethics
19
World energy markets, stability or cyclical change? : proceedings : 7. Annual North American Meeting, International Association of Energy Economists, Philadelphia, Pa., Dec. 1985
19
World trade issues
19
1992 proceedings of the eighty-fifth Annual Conference on Taxation : held under the auspices of the National Tax Association - Tax Institute of America at Salt Lake City, Utah, October 11 - 14, 1992
18
Alfred D. Chandler ; Vol. 1
18
Explorations in critical studies of advertising
18
Immigration, language, ethnicity. - 1985. - XXXII, 376 S. : Ill. - Enth. 24 Beitr.
18
Mandate for leadership II [two] : continuing the conservative revolution
18
The Routledge companion to advertising and promotional culture
18
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ECONIS (ZBW)
22,919
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1
An empirical comparison of oligopolistic
advertising
strategies
Erickson, Gary M.
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 27-36)
.
1996
Persistent link: https://www.econbiz.de/10001319640
Saved in:
2
The effects of different ad appeals in non-prescription drug
advertising
: a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
Saved in:
3
Drops in the glass : the influence of alcohol
advertising
on young adults
Burks, Melody
;
Brown, Ulysses J., III.
;
Wu, Jun
;
Arora, …
- In:
International business realisms : globalizing locally …
,
(pp. 90-105)
.
2013
Persistent link: https://www.econbiz.de/10011418005
Saved in:
4
"Is there a gap in the market, and is there a market in the gap?" : how
advertising
planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Marketing performativity : theories, practices and devices
,
(pp. 37-60)
.
2017
Persistent link: https://www.econbiz.de/10011616285
Saved in:
5
Effort investment in persuasiveness : a comparative study of environmental
advertising
in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
Social and environmental issues in advertising
,
(pp. 93-105)
.
2017
Persistent link: https://www.econbiz.de/10011591385
Saved in:
6
Empowering social change through
advertising
co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
Social and environmental issues in advertising
,
(pp. 149-165)
.
2017
Persistent link: https://www.econbiz.de/10011591401
Saved in:
7
Violence,
advertising
, and commercial speech
Fernandez, Leleah
;
Richards, Jef I.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 237-254)
.
2015
Persistent link: https://www.econbiz.de/10010498502
Saved in:
8
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
Saved in:
9
Lux Radio Theatre : radio, film, and
advertising
- a fortunate encounter
Rodríguez-Centeno, Juan Carlos
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 175-187)
.
2020
Persistent link: https://www.econbiz.de/10012234778
Saved in:
10
Mobile promotional communication and machine persuasion : a new paradigm for source effects?
Stafford, Thomas F.
- In:
Advertising, promotion, and new media
,
(pp. 278-297)
.
2015
Persistent link: https://www.econbiz.de/10011708689
Saved in:
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