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A gender portrayal of children...
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Advances in applied economics, business and development
58
LISS 2012 ; Vol. 2
46
Einkaufen und Investieren in China
39
LISS 2012 ; Vol. 1
33
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
Business insights: China : practical advice on operational strategy and risk management
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Proceedings of the 6th Euro-Asia Conference on Environment and CSR: Technological Innovation and Management Science Session ; Pt. 4
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Proceedings of the 5th International Conference on Economic Management and Green Development
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Deutsch-chinesische Innovationspartnerschaft: Rahmenbedingungen, Chancen und Herausforderungen : die Policy Briefs der deutschen DCPI Expertengruppe 2017-2019
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Handbook of Chinese organizational behavior : integrating theory, research and practice
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China and the Asian Pacific economy : second part of proceedings of the International Conference on China and the Asia Pacific Economy ; held 14 - 16 July 1996 at The University of Queensland, Brisbane
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China's economic growth and transition : macroeconomic, regional, environmental and other dimensions ; first part of proceedings of the International Conference on China and the Asia Pacific Economy ; held 14 - 16 July 1996 at The University of Queensland, Brisbane
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The four modernizations
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Business insights: China : practical advice on entry strategy and engagement
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China : new engine of world growth
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Economic openess in modernizing China
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Globalisation and labour mobility in India and China : ABERU 2005 conference proceedings ; 29 - 30 September 2005
24
Handbook on the international political economy of China
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Modeling risk management in sustainable construction
24
Rising inequality in China : challenges to a harmonious society
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China's emerging financial markets : challenges and opportunities
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China linking markets for growth
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Handbook on China and globalization
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International advertising and communication : current insights and empirical findings
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Proceedings of 2013 world agricultural outlook conference
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Proceedings of the 6th Euro-Asia Conference on Environment and CSR: Technological Innovation and Management Science Session ; Pt. 2
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Proceedings of the International Conference on Chinese Enterprise Research 2007
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Routledge handbook of the Chinese economy
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China in the 1990s
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China's rural economy after WTO : problems and strategies ; [selections from papers presented at the International Symposium on "China's Rural Economy: Problems and Strategies", organized by the Chinese Economists Society in Hangzhou, China on June 25 - 27, 2004]
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Chinas neuer Weg zum Recht
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Foreign trade, investment and the law in the People's Republic of China
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Proceedings of the Third International Symposium on Regional Management Science and Engineering
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The belt and road initiative : opportunities and challenges of a Chinese economic amibition
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1
Gender
portrayals and the
gender
of nations : an extended study in Asian cultures
Moon, Young Sook
;
Chan, Kara
- In:
International advertising and communication : current …
,
(pp. 343-357)
.
2006
Persistent link: https://www.econbiz.de/10003378188
Saved in:
2
Effective advertising in
China
and India : a study of like and disliked television commercials
Fam, Kim Shyan
- In:
Advertising and communication : proceedings 4th …
,
(pp. 161-167)
.
2005
Persistent link: https://www.econbiz.de/10003353795
Saved in:
3
Being hooked by the archetypal characters in drama TV ads : a structural equation modeling approach
Şener, Gül
;
Suher, Hasan Kemal
;
Bir, Ali Atif
- In:
Bridging the gap between advertising academia and practice
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011540338
Saved in:
4
New forms of advertising in television : types and effectiveness
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 47-76)
.
2016
Persistent link: https://www.econbiz.de/10011473401
Saved in:
5
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
6
Dem Publikum in die Augen schauen : Radio-und
Fernsehwerbung
im Fokus der EmotiCam
Möntmann-Hertz, Aleksa
;
Gaßner, Hans-Peter
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 129-149)
.
2017
Persistent link: https://www.econbiz.de/10011644005
Saved in:
7
Television commercial violence : potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas A.
;
Laczniak, …
- In:
Advertising and violence : concepts and perspectives
,
(pp. 161-178)
.
2015
Persistent link: https://www.econbiz.de/10010498508
Saved in:
8
Violence is in the ads, too : should television advertisements be rated?
Stafford, Marla Royne
;
Fox, Alexa K.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 151-160)
.
2015
Persistent link: https://www.econbiz.de/10010498511
Saved in:
9
Children's advertising literacy : do BMI, body shape perception, self-esteem and TV exposure matter?
Spielvogel, Julia
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 147-162)
.
2011
Persistent link: https://www.econbiz.de/10009380024
Saved in:
10
Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 35-51)
.
2011
Persistent link: https://www.econbiz.de/10009380035
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