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Emotionen in der Werbung : zum...
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Advertising theory
31
The Cambridge handbook of psychology and economic behaviour
20
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Explorations in critical studies of advertising
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Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
14
Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
14
The Sage handbook of advertising
14
Advertising in developing and emerging countries : the economic, political and social context
13
Advertising worldwide : advertising conditions in selected countries
12
Challenges in an age of dis-engagement
11
Das Unbewusste im Unternehmen : Psychodynamik von Führung, Beratung und Change Management
11
Designing and communicating experience
11
Handbook of research on effective advertising strategies in the social media age
10
Wert und Werte der Marketing-Kommunikation
10
Evolutionary psychology in the business sciences
9
Psychological perspectives on ethical behavior and decision making
9
The advertising handbook
9
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
8
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
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Selling modernity : advertising in twentieth-century Germany
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Werbung für alle Sinne : multimodale Kommunikationsstrategien
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Coachingwissen : denn sie wissen nicht, was sie tun?
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Cutting edge international research
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Handbook of research on international advertising
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Advertising in a multimedia age
5
Advertising in new formats and media : current research and implications for marketers
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Advertising, promotion, and new media
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Breaking new ground in theory and practice
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Green advertising and the reluctant consumer
5
Handbook of consumer psychology
5
International marketing ; Vol. 2
5
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
5
Public relations and advertising theories : concepts and practices
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
Theoretical and empirical perspectives in critical marketing studies
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Bridging the gap between advertising academia and practice
4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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1
Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia
;
Levine, Linda
;
Loughlin, Sandra
; …
-
2009
Persistent link: https://www.econbiz.de/10003785644
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2
Embodied motivated cognition : a theoretical framework for studying dynamic mental processes underlying advertising exposure
Bolls, Paul D.
;
Wise, Kevin
;
Bradley, Samuel D.
- In:
Advertising theory
,
(pp. 105-119)
.
2012
Persistent link: https://www.econbiz.de/10009526919
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3
Crossmedia-
Werbung
- neue Erlöspotenziale für Publikumszeitschriften
Bachér, Frank
;
Schwecke, Carsten
- In:
Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
,
(pp. 503-513)
.
2007
Persistent link: https://www.econbiz.de/10003416728
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4
Images of motherhood : food advertising in Good Housekeeping magazine 1950-2010
Marshall, David William
;
Hogg, Margaret
;
Davis, Teresa
; …
- In:
Motherhoods, markets and consumption : the making of …
,
(pp. 116-128)
.
2014
Persistent link: https://www.econbiz.de/10010254773
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5
Associative strength and consumer choice behavior
Jones, Christopher R. M.
;
Fazio, Russell H.
- In:
Handbook of consumer psychology
,
(pp. 437-459)
.
2008
Persistent link: https://www.econbiz.de/10003716238
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6
Social values in consumer psychology
Kahle, Lynn R.
;
Xie, Guang-Xin
- In:
Handbook of consumer psychology
,
(pp. 575-585)
.
2008
Persistent link: https://www.econbiz.de/10003716253
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7
A role for aesthetics in consumer psychology
Hoegg, JoAndrea
;
Alba, Joseph W.
- In:
Handbook of consumer psychology
,
(pp. 733-754)
.
2008
Persistent link: https://www.econbiz.de/10003716271
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8
Toward a psychology of consumer creativity
Burroughs, James E.
;
Moreau, C. Page
;
Mick, David Glen
- In:
Handbook of consumer psychology
,
(pp. 1011-1038)
.
2008
Persistent link: https://www.econbiz.de/10003716652
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9
Organizations, management and psychoanalysis : an overview
Gabriel, Yiannis
;
Carr, Adrian
-
2008
Persistent link: https://www.econbiz.de/10003717285
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10
Disaster psychology : a dual perspective
Coultman-Smith, Grant
- In:
Disaster management handbook
,
(pp. 445-457)
.
2008
Persistent link: https://www.econbiz.de/10003636379
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