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National culture characteristics for managing corporate reputation and brand image using social media
Becker, Kip; Lee, Jung Wan - In: Global aspects of reputation and strategic management, (pp. 127-142). 2019
Persistent link: https://www.econbiz.de/10012125451
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Corporations as storytellers - stakeholders as image builders : toward impressive corporate communication
Langer, Roy; Varey, Richard J. - In: Contemporary thoughts on corporate branding and …, (pp. 205-226). 2008
Persistent link: https://www.econbiz.de/10003773436
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Wenn's mal kracht - was dann? : Krisenkommunikation ; Handeln in Ausnahmesituationen
Brandl, Maja - In: Praxishandbuch Public Relations : mehr Erfolg für …, (pp. 277-300). 2008
Persistent link: https://www.econbiz.de/10003687182
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Proactive crisis communication planning : plans are useless, but planning is indispensable ...
Leighton, Nick; Shelton, Tony - In: Crisis communication : practical PR strategies for …, (pp. 24-43). 2008
Persistent link: https://www.econbiz.de/10003826758
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Produktivfaktor Vertrauen - neue Anforderungen an die Öffentlichkeitsarbeit von und in Unternehmen im Zeitalter der E-Mail-Kommunikation
Bekmeier-Feuerhahn, Sigrid; Eichenlaub, Angelika - In: Konsumentenverhaltensforschung im 21. Jahrhundert : …, (pp. 387-412). 2004
Persistent link: https://www.econbiz.de/10002516446
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The application of emotions in business communication management for a good reputation
Rostomyan, Anna Maria - In: Wirkungsmechanismen im Reputationsmanagement : Die …, (pp. 83-94). 2023
Persistent link: https://www.econbiz.de/10014325824
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Strategy retold : toward a narrative view of strategic discourse
Barry, David; Elmes, Michael - 2009
Persistent link: https://www.econbiz.de/10003785167
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Strategy retold : toward a narrative view of strategic discourse
Barry, David; Elmes, Michael - 2006
Persistent link: https://www.econbiz.de/10003805611
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Ist die Führungskraft ein hidden issue? : über die Frage, ob Mister Spock nicht der beste aller Issues Manager ist
Kinter, Achim - In: Strategisches Issues Management : vom erfolgreichen …, (pp. 96-105). 2009
Persistent link: https://www.econbiz.de/10003911249
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Strategic disclosure : strategy as a form of reputation management
Whittington, Richard; Yakis-Douglas, Basak - In: The Oxford handbook of corporate reputation, (pp. 402-419). 2012
Persistent link: https://www.econbiz.de/10009573862