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Moving from customer lifetime value to customer equity
Drèze, Xavier; Bonfrer, Andre - In: From Little's law to marketing science : essays in …, (pp. 85-125). 2016
Persistent link: https://www.econbiz.de/10011436073
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Context management approach to value co-creation : toward dynamic process model of customer as value co-creator
Fujikawa, Yoshinori; Akutsu, Satoshi; Ono, Joji - In: Global perspectives on service science: Japan, (pp. 31-47). 2016
Persistent link: https://www.econbiz.de/10011487594
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Customer relationships between private and public value
Bieger, Thomas; Lorz, Michael - In: How to succeed in the digital age : strategies from 17 …, (pp. 261-278). 2014
Persistent link: https://www.econbiz.de/10010341212
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Using customer profitability and customer lifetime value to manage strategic accounts
Lemmens, Régis; Vanderbiesen, Tomas - In: Handbook of strategic account management : a …, (pp. 267-286). 2014
Persistent link: https://www.econbiz.de/10010341337
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Creating value for customers
Bitkowska, Agnieszka - In: Strategic value management : a dynamic perspective, (pp. 200-207). 2019
Persistent link: https://www.econbiz.de/10011980503
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Customer value management in the context of quality management of medical services
Popławska, Ewa - In: Strategic value management : a dynamic perspective, (pp. 233-245). 2019
Persistent link: https://www.econbiz.de/10011980507
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"You are a star customer, please hold the line…" : CRM and the socio-technical inscriptions of market attachment
Mallard, Alexandre - In: Markets and the arts of attachment, (pp. 89-107). 2017
Persistent link: https://www.econbiz.de/10011664983
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On the value of purchase histories : type-dependent demand uncertainty and consumer entry
Litterscheid, Sina - In: Essays on contracts, mechanisms and information revelation, (pp. 5-23). 2014
Persistent link: https://www.econbiz.de/10010500913
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Service profit logic : ensuring customer willingness to pay
Grönroos, Christian - In: The Routledge handbook of service research insights and …, (pp. 46-68). 2020
Persistent link: https://www.econbiz.de/10012238609
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Customer-dominant service logic
Heinonen, Kristina; Strandvik, Tore - In: The Routledge handbook of service research insights and …, (pp. 69-89). 2020
Persistent link: https://www.econbiz.de/10012238611