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Produkt- und Serviceentwicklung in Kooperation mit Online Communities
Füller, Johann; Jawecki, Gregor; Bartl, Michael - In: Kundenorientierte Unternehmensführung : …, (pp. 449-468). 2009
Persistent link: https://www.econbiz.de/10003790122
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Akzeptanz organisatorischer und technologischer Innovationen in der Landwirtschaft bei Verbrauchern und Landwirten
Vierboom, Carl; Härlen, Ingo; Simons, Johannes - In: Organisatorische und technische Innovationen in der …, (pp. 171-209). 2006
Persistent link: https://www.econbiz.de/10003313262
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Open Innovation im Enterprise 2.0 : unternehmensinterne Voraussetzungen zur Einbindung externer Stakeholder in den Innovationsprozess
Jawecki, Gregor; Bilgram, Volker - In: Enterprise 2.0 - die digitale Revolution der …, (pp. 139-153). 2012
Persistent link: https://www.econbiz.de/10009533649
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Strategy, innovations, and consumers under the influence of megatrends
Sliwinski, Rafal; Puślecki, Łukasz - In: Competition, strategy, and innovation : the impact of …, (pp. 1-11). 2022
Persistent link: https://www.econbiz.de/10012704940
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E-service innovation through Malaysian consumer perspectives : case studies of e-Hailing and e-Hypermarket
Nur Fazidah Elias; Jenal, Ruzzakiah; Hazura Mohamed; … - In: Business innovation with new ICT in the Asia-Pacific : …, (pp. 305-323). 2021
Persistent link: https://www.econbiz.de/10012295475
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Stages of consumer socialization : the development of consumer knowledge, skills, and values from childhood to adolescence
John, Deborah Roedder - In: Handbook of consumer psychology, (pp. 221-246). 2008
Persistent link: https://www.econbiz.de/10003716189
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Associative strength and consumer choice behavior
Jones, Christopher R. M.; Fazio, Russell H. - In: Handbook of consumer psychology, (pp. 437-459). 2008
Persistent link: https://www.econbiz.de/10003716238
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Social values in consumer psychology
Kahle, Lynn R.; Xie, Guang-Xin - In: Handbook of consumer psychology, (pp. 575-585). 2008
Persistent link: https://www.econbiz.de/10003716253
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Consumer decision making : a choice goals approach
Bettman, James R.; Luce, Mary Frances; Payne, John W. - In: Handbook of consumer psychology, (pp. 589-610). 2008
Persistent link: https://www.econbiz.de/10003716255
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A role for aesthetics in consumer psychology
Hoegg, JoAndrea; Alba, Joseph W. - In: Handbook of consumer psychology, (pp. 733-754). 2008
Persistent link: https://www.econbiz.de/10003716271