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~type_genre:"Aufsatz im Buch"
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Poterba, James M.
43
Wise, David A.
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Cutler, David M.
36
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34
Auerbach, Alan J.
26
Eichengreen, Barry
26
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25
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22
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22
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21
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19
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18
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18
Diehl, Sandra
18
McFadden, Daniel
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Samuelson, Paul Anthony
18
Samwick, Andrew
18
Slemrod, Joel
18
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17
Glaeser, Edward L.
17
Gordon, Robert J.
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Mitchell, Olivia S.
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Terlutter, Ralf
17
Bauer, Hans H.
16
Feldman, Maryann P.
16
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2
International Centre for Trade and Sustainable Development
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Weltwirtschaftsforum
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American Petroleum Institute
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Bank für Internationalen Zahlungsausgleich / Study Group on Fixed Income Markets
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The Jossey-Bass handbook of nonprofit leadership and management
45
Handbook of consumer psychology
43
Leadership in nonprofit organizations ; Vol. 1
41
A - N
37
Handbook of financial markets : securities, options and futures
36
Proceedings / 96th Annual Conference on Taxation : Chicago, Ill., Nov. 13 - 15, 2003 ; and minutes of the Annual Meeting of the National Tax Association, Thursday, November 13, 2003
33
Leadership in nonprofit organizations ; Vol. 2
32
The Routledge companion to identity and consumption
32
Views on US economic and business history : molding the mixed enterprise economy
32
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
31
The compensation handbook : a state-of-the-art guide to compensation strategy and design
30
The Cornell School of hotel administration handbook of applied hospitality strategy
28
The Routledge companion to consumer behavior
28
O - Z
27
Transformative consumer research for personal and collective well-being
27
History of marketing thought ; Volume 1
25
History of marketing thought ; Volume 2
24
Les relations Communauté Européene - Etats-Unis : travaux de la Commission pour l'Etude des Communautés Européennes (CEDECE)
24
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
24
Perspectives on energy : issues, ideas, and environmental dilemmas
24
International advertising and communication : current insights and empirical findings
23
The economists' voice : top economists take on today's problems
23
The handbook of human services management
23
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
23
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
22
The impact of deregulation and market forces on public utilities : the future role of regulation : proceedings of the Institute of Public Utilities 16. annual conference
22
The relationship in the twentieth century. - 1985. - XVII, 369 S. : Ill. - Enth. 24 Beitr.
22
Breaking new ground in theory and practice
21
Carnegie Rochester conference series on public policy : a bi-annual conference proceedings
21
Cross-cultural and critical perspectives on brands
21
Engineering the system of healthcare delivery
21
Forecasting commodity prices : how the experts analyze the markets
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Knowledge enterprise: intelligent strategies in product design, manufacturing, and management : proceedings of PROLAMAT 2006, IFIP TC5 international conference, June 15-17 2006, Shanghai, China
21
The Oxford handbook of the economics of poverty
21
The Routledge companion to digital consumption
21
Cutting edge international research
20
Handbook of research in trans-Atlantic antitrust
20
Product experience
20
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
20
The road to sustainability
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1
Die Wirkung von Multi-Item-Promotions auf Markenwahl und Kaufmenge
Gedenk, Karen
;
Mahler, Uta Sabine
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 15-32)
.
2005
Persistent link: https://www.econbiz.de/10003289137
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2
Monotonic spline regression to estimate promotional price effects: a comparison to benchmark parametric models
Brezger, Andreas
;
Steiner, Winfried J.
- In:
Operations research proceedings 2005 : selected papers …
,
(pp. 607-612)
.
2006
Persistent link: https://www.econbiz.de/10003347793
Saved in:
3
The coffee shop and customer experience : a study of the US market
De Luca, Patrizia
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 173-196)
.
2014
Persistent link: https://www.econbiz.de/10010379307
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4
Research methods for subsistence marketplaces
Viswanathan, Madhu
;
Gau, Roland
;
Chaturvedi, Avinish
- In:
Sustainability challenges and solutions at the base of …
,
(pp. 243-260)
.
2008
Persistent link: https://www.econbiz.de/10003765543
Saved in:
5
The impact of social media ads over consumer's buying behavior for operational decisions in adverstising
Ișilay, Talay-Değirmenci
;
Kantarcıoğlu, Burcu
- In:
Public relations and advertising theories : concepts …
,
(pp. 331-358)
.
2018
Persistent link: https://www.econbiz.de/10011977794
Saved in:
6
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
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7
Factors affecting adherence to governmental health warnings and the case of over-the-counter cough and cold medications (OTC-CCM) in children under two
Miron-Shatz, Talya
;
Doniger, Glen M.
;
Hanoch, Yaniv
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 345-363)
.
2014
Persistent link: https://www.econbiz.de/10010353556
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8
Communicating green marketing appeals effectively : the role of consumers' motivational orientation to promotion versus prevention
Ku, Hsuan-hsuan
;
Kuo, Chien-chih
;
Wu, Ching-luen
;
Wu, …
- In:
Green advertising and the reluctant consumer
,
(pp. 34-43)
.
2014
Persistent link: https://www.econbiz.de/10010399386
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9
The role of regulatory focus and self-view in "green" advertising message framing
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Green advertising and the reluctant consumer
,
(pp. 19-33)
.
2014
Persistent link: https://www.econbiz.de/10010399387
Saved in:
10
The role of product involvement in advertising message perception and believeability
Müller, Barbara
- In:
International advertising and communication : current …
,
(pp. 3-22)
.
2006
Persistent link: https://www.econbiz.de/10003378096
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