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Bruhn, Manfred
25
Bauer, Hans H.
20
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17
Belk, Russell W.
16
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15
Woratschek, Herbert
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Pepels, Werner
14
Weinberg, Peter
14
Ahlert, Dieter
13
Diehl, Sandra
13
Roth, Stefan
13
Diller, Hermann
12
Terlutter, Ralf
12
Benkenstein, Martin
11
Cremer, Helmuth
11
Herrmann, Andreas
11
Kenning, Peter
11
Meyer, Anton
11
Schramm-Klein, Hanna
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Stauss, Bernd
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10
De Donder, Philippe
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Grunert, Klaus G.
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Enneking, Ulrich
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Fournier, Susan
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Hadwich, Karsten
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Hildebrandt, Lutz
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Foxall, Gordon R.
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The Oxford handbook of pricing management
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Innovation in pricing : contemporary theories and best practices
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Handbook of consumer psychology
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The Routledge companion to identity and consumption
32
Handbuch Multi-Channel-Marketing
30
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Handbook of pricing research in marketing
22
Product experience
20
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Pricing-Excellence für Technologieunternehmen : nachhaltig mehr Ertrag
18
The evolution of brands : from signals of quality to storehouses of trust
18
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
18
Handbook of brand relationships
17
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
17
Cross-cultural and critical perspectives on brands
16
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
16
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
16
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
16
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
15
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
15
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
New developments and approaches in consumer behavior research
15
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
15
Pricing decisions in the euro area : how firms set prices and why
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Marketing in the new global order : challenges and opportunities
14
Measuring and managing brands
14
Perspectives on consumer behaviour : theoretical aspects and practical applications
14
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
14
The ROI of pricing : measuring the impact and making the business case
14
Brand management ; Vol. 3
13
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
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ECONIS (ZBW)
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1
Buffet or à la carte : pricing digital goods
Verma, Deepti
;
Gupta, Gaurav
;
Keshav, Kamat
- In:
Understanding the interactive digital media marketplace …
,
(pp. 32-42)
.
2012
Persistent link: https://www.econbiz.de/10009411164
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2
Price-matching strategy : implications of consumer behavior and channel structure
Nalca, Arcan
;
Ray, Saibal
;
Boyacı, Tamer
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 193-226)
.
2020
Persistent link: https://www.econbiz.de/10012146864
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3
Multi-channel retailing : effect of service quality and image congruity on intention to recommend
Sari, Vinny Muthia
;
Balqiah, Tengku Ezni
- In:
Emerging issues in economics of development, business …
,
(pp. 175-192)
.
2020
Persistent link: https://www.econbiz.de/10012419465
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4
Factors influencing customer retention in the parcel delivery industry
Zonghong Wu
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 789-805)
.
2024
Persistent link: https://www.econbiz.de/10014575003
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5
Asymmetric dynamic switching between high and low quality brands : empirical evidence from the US car market
Kim, Chung Koo
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 55-70)
.
1996
Persistent link: https://www.econbiz.de/10001319637
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6
Price-quality relationships for products with and without private labels
Boyle, Peter J.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-73)
.
2022
Persistent link: https://www.econbiz.de/10013281244
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7
An empirical study on the integrated framework of E-CRM in online shopping : evaluating the relationships among perceived value, satisfaction, and trust based on customers’ perspec...
Kim, Changsu
;
Zhao, Weihong
;
Yang, Kyung Hoon
- In:
E-commerce trends for organizational advancement : new …
,
(pp. 136-150)
.
2010
Persistent link: https://www.econbiz.de/10003917829
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8
Product quality and customer benefit
Blecharz, Pavel
;
Stverkova, Hana
-
2011
Persistent link: https://www.econbiz.de/10009266783
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9
Does better event quality mean more fans? : moderating effect of perceived commitment on the link between event quality and sport consumption behavior
Kim, Taeho
;
Ko, Yong Jae
-
2011
Persistent link: https://www.econbiz.de/10010191054
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10
Offline vs. online quality dimension : the relationship between shopping mall quality dimensions and customer loyalty
Silvestri, Cecilia
;
Rapiti, Eleonora
;
Piccarozzi, Michela
- In:
Strategies and tools for managing connected consumers
,
(pp. 70-105)
.
2020
Persistent link: https://www.econbiz.de/10012106752
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