Narrow search
Showing 1 - 6 of 6
Cover Image
The ethics of managing customer information : can customer relationship management backfire?
Orr, Linda M.; Bush, Victoria D. - 2007
Persistent link: https://www.econbiz.de/10003537473
Cover Image
What does "relationship marketing" really mean?
Orr, Linda M. - 2007
Persistent link: https://www.econbiz.de/10003537418
Cover Image
It is all about money and the bottom line : creating and measuring sales effectiveness
Fields, Ingrid J.; d'Amico, Micael F.; Orr, Linda M. - 2007
Persistent link: https://www.econbiz.de/10003537443
Cover Image
Learning from your customers : building market feedback into strategy and innovation
DiLauro, Jason; Orr, Linda M. - 2007
Persistent link: https://www.econbiz.de/10003537447
Cover Image
Key account management in the 21st century
Fields, Ingrid J.; DiLauro, Jason; d'Amico, Michael F.; … - 2007
Persistent link: https://www.econbiz.de/10003537456
Cover Image
The capabilities and performance advantages of market-driven firms
Vorhies, Douglas W.; Harker, Michael; Rao, C. P. - 2009
Persistent link: https://www.econbiz.de/10003836043