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~type_genre:"Aufsatz im Buch"
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The ethics of managing customer information : can customer relationship management backfire?
Orr, Linda M.
;
Bush, Victoria D.
-
2007
Persistent link: https://www.econbiz.de/10003537473
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2
What does "relationship marketing" really mean?
Orr, Linda M.
-
2007
Persistent link: https://www.econbiz.de/10003537418
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3
It is all about money and the bottom line : creating and measuring sales effectiveness
Fields, Ingrid J.
;
d'Amico, Micael F.
;
Orr, Linda M.
-
2007
Persistent link: https://www.econbiz.de/10003537443
Saved in:
4
Learning from your customers : building market feedback into strategy and innovation
DiLauro, Jason
;
Orr, Linda M.
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2007
Persistent link: https://www.econbiz.de/10003537447
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5
Key account management in the 21st century
Fields, Ingrid J.
;
DiLauro, Jason
;
d'Amico, Michael F.
; …
-
2007
Persistent link: https://www.econbiz.de/10003537456
Saved in:
6
The capabilities and performance advantages of market-driven firms
Vorhies, Douglas W.
;
Harker, Michael
;
Rao, C. P.
-
2009
Persistent link: https://www.econbiz.de/10003836043
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