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The SAGE handbook of social marketing
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Macro-social marketing insights : systems thinking for wicked problems
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
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Measuring and managing brands
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Contemporary issues in social marketing
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E-marketing ; Vol. 3
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
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Kellogg on marketing
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
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E-marketing ; Vol. 1
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Enhancing customer engagement through location-based marketing
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Entrepreneurship marketing : principles and practice of SME marketing
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
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Using influencer marketing as a digital business strategy
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ECONIS (ZBW)
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1
Marketing strategies for the social good
Peña de León, Alicia de la
- In:
Marketing
,
(pp. 115-128)
.
2018
Persistent link: https://www.econbiz.de/10011937411
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2
Segmentation and targeting
Sternthal, Brian
;
Tybout, Alice M.
- In:
Kellogg on marketing
,
(pp. 3-30)
.
2001
Persistent link: https://www.econbiz.de/10001612972
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Living with translucency - preparing for transparency
Kitchin, Tim
;
Thellusson, James
- In:
Corporate transparency : wie Unternehmen im …
,
(pp. 205-218)
.
2009
Persistent link: https://www.econbiz.de/10003889828
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Ethical challenges in commercial social marketing
Anker, Thomas Boysen
;
Kappel, Klemens
- In:
The SAGE handbook of social marketing
,
(pp. 284-297)
.
2011
Persistent link: https://www.econbiz.de/10009380556
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5
Communications in social marketing
Alden, Dana
;
Basil, Michael D.
;
Deshpande, Sameer
- In:
The SAGE handbook of social marketing
,
(pp. 167-177)
.
2011
Persistent link: https://www.econbiz.de/10009380669
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6
Segmentation and targeting
Lotenberg, Lynne Doner
;
Schechter, Carol
;
Strand, John
- In:
The SAGE handbook of social marketing
,
(pp. 125-135)
.
2011
Persistent link: https://www.econbiz.de/10009380687
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7
Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing
Lefebvre, R. Craig
;
Kotler, Philip
- In:
The SAGE handbook of social marketing
,
(pp. 80-94)
.
2011
Persistent link: https://www.econbiz.de/10009380705
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8
Social marketing : an approach to third-world development
Duhaime, Carole P.
;
McTavish, Ronald
;
Ross, Christoper A.
-
2008
Persistent link: https://www.econbiz.de/10003718227
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9
How marketing can save democracy
Wind, Yoram
;
Reibstein, David J.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 29-51)
.
2020
Persistent link: https://www.econbiz.de/10012320436
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10
Global food security: how marketing can help
Bell, David E.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 97-103)
.
2020
Persistent link: https://www.econbiz.de/10012320472
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