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The Jossey-Bass handbook of nonprofit leadership and management
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
43
Leadership in nonprofit organizations ; Vol. 1
41
A - N
37
Handbook of financial markets : securities, options and futures
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Leadership in nonprofit organizations ; Vol. 2
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Proceedings / 96th Annual Conference on Taxation : Chicago, Ill., Nov. 13 - 15, 2003 ; and minutes of the Annual Meeting of the National Tax Association, Thursday, November 13, 2003
32
The Routledge companion to contemporary brand management
32
Views on US economic and business history : molding the mixed enterprise economy
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Handbook of employee selection
31
The Cornell School of hotel administration handbook of applied hospitality strategy
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History of marketing thought ; Volume 1
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Strong brands, strong relationships
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Les relations Communauté Européene - Etats-Unis : travaux de la Commission pour l'Etude des Communautés Européennes (CEDECE)
24
Perspectives on energy : issues, ideas, and environmental dilemmas
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
23
History of marketing thought ; Volume 2
23
The economists' voice : top economists take on today's problems
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The handbook of human services management
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Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
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The impact of deregulation and market forces on public utilities : the future role of regulation : proceedings of the Institute of Public Utilities 16. annual conference
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The relationship in the twentieth century. - 1985. - XVII, 369 S. : Ill. - Enth. 24 Beitr.
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Carnegie Rochester conference series on public policy : a bi-annual conference proceedings
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Engineering the system of healthcare delivery
21
Forecasting commodity prices : how the experts analyze the markets
21
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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Innovative Markenführung und -implementierung
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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The Oxford handbook of the economics of poverty
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The Routledge companion to identity and consumption
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Brand Content : die Marke als Medienereignis
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Brand Planning : starke Strategien für Marken und Kampagnen
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Corporate brand and corporate reputation
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Handbook of research in trans-Atlantic antitrust
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Knowledge enterprise: intelligent strategies in product design, manufacturing, and management : proceedings of PROLAMAT 2006, IFIP TC5 international conference, June 15-17 2006, Shanghai, China
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The Routledge companion to advertising and promotional culture
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The road to sustainability
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1
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
2
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
Saved in:
3
Appellation of origin brands in China
Niu, Yongge
;
Wang, Cheng Lu
- In:
Brand management in emerging markets : theories and practice
,
(pp. 239-248)
.
2014
Persistent link: https://www.econbiz.de/10010417714
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
5
Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
Kim Nguyen Thuy Hang Dao
;
von der Heidt, Tania
- In:
Country of origin effect : looking back and moving forward
,
(pp. 106-127)
.
2019
Persistent link: https://www.econbiz.de/10012008501
Saved in:
6
Brand origin : theoretical framework and empirical evidence
Chlivickas, Eugenujus
;
Smaliukiene, Rasa
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 473-475)
.
2010
Persistent link: https://www.econbiz.de/10003951062
Saved in:
7
Brand popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
-
2008
Persistent link: https://www.econbiz.de/10003656235
Saved in:
8
Nation branding : the nation brand as a destination marketing axiom for African tourism
Matiza, Tafadzwa
- In:
New frontiers in hospitality and tourism management in …
,
(pp. 107-123)
.
2021
Persistent link: https://www.econbiz.de/10012612836
Saved in:
9
Trajectories to making Botswana a destination of choice : an evaluation of the current awareness and perception levels
Maswabi, Tshepo
;
Forcheh, Ntonghanwah
;
Taolo, Resego
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 47-62)
.
2018
Persistent link: https://www.econbiz.de/10013276401
Saved in:
10
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
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