Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Cross-media integration of QR...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
10
Werbung
10
Japan
5
Mobile Marketing
5
Mobile communications
5
Mobile marketing
5
Mobilkommunikation
5
International marketing
4
Internationales Marketing
4
Internet marketing
4
Mobile Business
4
Mobile business
4
Online-Marketing
4
Advertising effects
3
American
3
Amerikanisch
3
Czech Republic
3
Grounded Theory
3
Grounded theory
3
Multinationales Unternehmen
3
Transnational corporation
3
Tschechien
3
Werbewirkung
3
Brand image
2
Comparison
2
Consumer behaviour
2
Deutschland
2
EU countries
2
EU-Staaten
2
Estimation
2
France
2
Frankreich
2
Germany
2
Konsumentenverhalten
2
Markenimage
2
Schätzung
2
Spain
2
Spanien
2
Standardisierung
2
Standardization
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
24
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
61
Aufsatz in Zeitschrift
61
Book section
24
Konferenzschrift
6
Collection of articles of several authors
3
Sammelwerk
3
Arbeitspapier
1
Aufsatzsammlung
1
Conference proceedings
1
Glossar enthalten
1
Glossary included
1
Graue Literatur
1
Lehrbuch
1
Non-commercial literature
1
Reprint
1
Textbook
1
Working Paper
1
more ...
less ...
Language
All
English
24
Author
All
Okazaki, Shintaro
22
Campo, Sara
4
Mueller, Barbara
4
Škapa, Radoslav
3
Diehl, Sandra
2
Taylor, Charles Raymond
2
Taylor, Charles Robert
2
Alvarez, Maria D.
1
Andreu, Luisa
1
Bauer, András
1
Garau-Vadell, Joan B.
1
Hirose, Morikazu
1
Katsukura, Akihiro
1
Li, Hairong
1
Mendez, Felipe
1
Navarro, Ángeles
1
Navarro-Bailón, Maria Ángeles
1
Nishiyama, Mamoru
1
Ohme, Rafal
1
Peng, Yue
1
Yagüe Guillén, María Jésus
1
more ...
less ...
Published in...
All
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Breaking new ground in theory and practice
3
Advertising theory
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Cutting edge international research
2
Advances in tourism destination marketing
1
Co-creation and well-being in tourism
1
Contemporary research in e-branding
1
Handbook of research on global information technology management in the digital economy
1
Handbook of research on international advertising
1
International advertising and communication : current insights and empirical findings
1
International marketing ; Vol. 2
1
Marketing : metaphors and metamorphosis
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Media and convergence management
1
Strategic marketing in tourism services
1
Trust and new technologies : marketing and management on the Internet and mobile media
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Will they come back again? : assessing the effectiveness of QR code campaign
Okazaki, Shintaro
;
Navarro, Ángeles
;
Campo, Sara
- In:
Current insights and future trends : [extended versions …
,
(pp. 209-217)
.
2012
Persistent link: https://www.econbiz.de/10009748098
Saved in:
2
Mobile marketing in tourism services
Okazaki, Shintaro
;
Campo, Sara
;
Andreu, Luisa
- In:
Strategic marketing in tourism services
,
(pp. 339-357)
.
2012
Persistent link: https://www.econbiz.de/10009616268
Saved in:
3
Holiday resort visitor motivations and their relationship with satisfaction
Campo, Sara
;
Garau-Vadell, Joan B.
- In:
Advances in tourism destination marketing
,
(pp. 221-232)
.
2010
Persistent link: https://www.econbiz.de/10003997863
Saved in:
4
Consumer animosity and affective country image
Campo, Sara
;
Alvarez, Maria D.
- In:
Co-creation and well-being in tourism
,
(pp. 119-131)
.
2017
Persistent link: https://www.econbiz.de/10012208384
Saved in:
5
Assessing the effect of trust on mobile advertising campaigns : the Japanese case
Okazaki, Shintaro
- In:
Trust and new technologies : marketing and management …
,
(pp. 146-164)
.
2008
Persistent link: https://www.econbiz.de/10003770895
Saved in:
6
Lessons learned for teaching mobile advertising : critical review and future directions
Okazaki, Shintaro
- In:
Advertising theory
,
(pp. 373-387)
.
2012
Persistent link: https://www.econbiz.de/10009524030
Saved in:
7
Viral marketing : how to spread the word via mobile device
Okazaki, Shintaro
- In:
Marketing : metaphors and metamorphosis
,
(pp. 118-131)
.
2008
Persistent link: https://www.econbiz.de/10003746820
Saved in:
8
Identifying the degree of online standardisation : a cross-national analysis of American brands' websites in Europe
Okazaki, Shintaro
- In:
Advertising and communication : proceedings 4th …
,
(pp. 138-144)
.
2005
Persistent link: https://www.econbiz.de/10003353721
Saved in:
9
How multinational enterprises develop their advertising strategy in new EU member states : a qualitative view
Okazaki, Shintaro
;
Bauer, András
;
Ohme, Rafal
;
Škapa, …
- In:
Cutting edge international research
,
(pp. 37-46)
.
2010
Persistent link: https://www.econbiz.de/10003985034
Saved in:
10
Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro
;
Yagüe Guillén, María Jésus
- In:
Cutting edge international research
,
(pp. 187-197)
.
2010
Persistent link: https://www.econbiz.de/10003985180
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
