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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Cross-cultural and critical perspectives on brands
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Consumer culture theory
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Consumer-brand relationships : theory and practice
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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New developments and approaches in consumer behavior research
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
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The Routledge companion to digital consumption
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Marketing in the new global order : challenges and opportunities
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Brand management ; Vol. 3
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Cracking the code : leveraging consumer psychology to drive profitability
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Emotional, sensory, and social dimensions of consumer buying behavior
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Handbook of developments in consumer behaviour
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
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The Oxford handbook of luxury business
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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Brand management ; Vol. 2
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Handbook of research on consumer behavior change and data analytics in the socio-digital era
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Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
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Moderating role of "consumer characteristics" in the influence of customer satisfaction on loyalty
M. S. Mahrinasari
;
Pandjaitan, Dorothy Haratua Rouly
- In:
The future opportunities and challenges of business in …
,
(pp. 205-209)
.
2020
Persistent link: https://www.econbiz.de/10012311274
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Examining the factors effecting the young consumers' self-service internet banking satisfaction and loyalty
Yimam, Ousman Mohammed
;
Yazar, Evrim Erdoğan
- In:
Digital transformation and new approaches in trade, …
,
(pp. 257-283)
.
2022
Persistent link: https://www.econbiz.de/10013448702
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Customer and brand loyalty research : two separate fields?
Krause, Jens
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Zütphen, Tim
- In:
From customer retention to a holistic stakeholder …
,
(pp. 147-161)
.
2008
Persistent link: https://www.econbiz.de/10003641836
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Innovate by anticipating customer needs
Seidenberg, Ivan
- In:
Sparking innovation
,
(pp. 12-16)
.
2008
Persistent link: https://www.econbiz.de/10003758896
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Safari Product Development Model (SPDM) : ein akzeptanzoerientierter Ansatz zur Produktentwicklung
Wehrmann, Jens
;
Schwarzmann, Jochen
;
Ruopp, Mathias
- In:
Mobile und ubiquitäre Informationssysteme - …
,
(pp. 192-205)
.
2008
Persistent link: https://www.econbiz.de/10003737942
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Self-service systems : quality dimensions and users' profiles
Gurău, Călin
- In:
Cases on managing e-services
,
(pp. 48-59)
.
2009
Persistent link: https://www.econbiz.de/10003769489
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The effect of information satisfaction and relational benefit on consumer's online shopping site commitment
Park, Chung-Hoon
;
Kim, Young-gul
- In:
Contemporary research in e-branding
,
(pp. 292-312)
.
2009
Persistent link: https://www.econbiz.de/10003778279
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9
Building and sustaining profitable customer loyalty for the 21st century
Kumar, V.
;
Shah, Denish
-
2009
Persistent link: https://www.econbiz.de/10003836466
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10
Public goods: equal consumption for all : just that some are more equal others
Hudson, John
- In:
Public goods, public policy and taxation : a European …
,
(pp. 11-26)
.
2009
Persistent link: https://www.econbiz.de/10003893907
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