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Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice - In: Ethics, social responsibility and sustainability in …, (pp. 45-63). 2019
Persistent link: https://www.econbiz.de/10012104159
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Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus; Yamoah, Fred A.; Haq, Irfan ul - In: Corporate Management Ecosystem in Emerging Economies : …, (pp. 403-423). 2023
Persistent link: https://www.econbiz.de/10014446150
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Product type and personality in brand relationships
Voorn, Ronald; Hegner, Sabrina; Pruyn, Ad - In: Consumer brand relationships : meaning, measuring, managing, (pp. 83-107). 2015
Persistent link: https://www.econbiz.de/10011279723
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Modernization, consumer personalities, and global brand attitudes
Li, Qianqian; Wei, William; Xue, Qiuzhi - In: Brand management in emerging markets : theories and practice, (pp. 249-267). 2014
Persistent link: https://www.econbiz.de/10010417713
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Brand matters : leveraging the power of personal branding to achieve professional success
Edmiston, Dawn - In: Go-to-market strategies for women entrepreneurs : …, (pp. 261-270). 2019
Persistent link: https://www.econbiz.de/10012221238
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Celebrities as human brands : an investigation of the effects of personality and time on celebrities' appeal
Lunardo, Renaud; Gergaud, Olivier; Livat, Florine - In: Celebrity, convergence and transformation, (pp. 233-259). 2018
Persistent link: https://www.econbiz.de/10011737159
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The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter; Hennigs, Nadine; Schmidt, Steffen; … - In: Quantitative marketing and marketing management : …, (pp. 563-583). 2012
Persistent link: https://www.econbiz.de/10009621548
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Effect of brand image and brand personality on brand loyalty with brand trust as a mediator
Wirayat, Mohamed Yusuf Faridian; Rachmawati, Indira - In: Digital economy for customer benefit and business …, (pp. 32-39). 2020
Persistent link: https://www.econbiz.de/10012227480
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The application of partial least squares structural equation modeling (PLS-SEM) algorithm to brand image and consumer loyalty at shoe shops
Dam Tri Cuong; Solanki, Vijender Kumar - In: Analytics in finance and risk management, (pp. 343-353). 2023
Persistent link: https://www.econbiz.de/10014517383
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Review of engagement drivers for an instrument to measure customer engagement marketing strategy
Vivek, Shiri; Kazanis, Cynthia; Jain, Ingita - In: Handbook of research on customer engagement, (pp. 271-290). 2019
Persistent link: https://www.econbiz.de/10013163389