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Werte schaffen : Perspektiven einer stakeholderorientierten Unternehmensführung ; Hans H. Hinterhuber zum 65. Geburtstag
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Ökonomie der Betroffenen und Mitwirkenden : erweiterte Stakeholder-Prozesse
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1
A theoretical approach for sustainable communication in city branding : multilateral symmetrical communication model
Bıçakçı, Ayşe Banu
;
Genel, Zeynep
- In:
Strategic place branding methodologies and theory for …
,
(pp. 41-66)
.
2017
Persistent link: https://www.econbiz.de/10011692408
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2
Management of a city brand : an examination on three
stakeholders
' attitudes
Bayrakdaroğlu, Funda
- In:
Advancing insights on brand management
,
(pp. 157-174)
.
2017
Persistent link: https://www.econbiz.de/10011855095
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3
A strategic framework for city marketing : the SSRM approach
Mishra, Barry
;
Rolland, Erik
-
2010
Persistent link: https://www.econbiz.de/10003902175
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4
Local
stakeholders
' image of tourism destinations : outlooks for destination branding
Fernandes Costa Machado, Danielle
;
Lima Medeiros, Mirna de
- In:
Strategic marketing in tourism services
,
(pp. 117-136)
.
2012
Persistent link: https://www.econbiz.de/10009581757
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5
Strategic management in city government : integrating information communication technologies and marketing in a causal model to drive stakeholder satisfaction and economic developm...
Matherly, Laura L.
;
Jouett, Maureen
-
2010
Persistent link: https://www.econbiz.de/10003908666
Saved in:
6
City branding and stakeholder engagement
Houghton, John P.
;
Stevens, Andrew
- In:
City branding : theory and cases
,
(pp. 45-53)
.
2011
Persistent link: https://www.econbiz.de/10008808696
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7
City brand partnerships
Van Gelder, Sicco
- In:
City branding : theory and cases
,
(pp. 36-44)
.
2011
Persistent link: https://www.econbiz.de/10008808697
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8
The Hague, international city of peace and justice : a relational network brand
Hulleman, Bengt-Arne B. F.
;
Govers, Robert
- In:
City branding : theory and cases
,
(pp. 150-156)
.
2011
Persistent link: https://www.econbiz.de/10008809263
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9
Edinburgh : Scotland's inspiring capital
Wardrop, Kenneth
- In:
City branding : theory and cases
,
(pp. 138-149)
.
2011
Persistent link: https://www.econbiz.de/10008809266
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10
The interaction between experience, satisfaction, and positive word of mouth : a study on city marketing in Afyonkarahisar;
Özmen, Alpaslan
;
Ögel, İlkin Yaran
- In:
Contemporary issues in business economics and finance
,
(pp. 105-121)
.
2020
Persistent link: https://www.econbiz.de/10012313159
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