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Detoxifying luxury and fashion...
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Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
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Luxury marketing : a challenge for theory and practice
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Brand Content : die Marke als Medienereignis
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Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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Handbook of brand relationships
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The definitive book of branding
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Brand management in emerging markets : theories and practice
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Strong brands, strong relationships
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Brands : interdisciplinary perspectives
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Handbook on brand and experience management
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Measuring and managing brands
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Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
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New luxury management : creating and managing sustainable value across the organization
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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A master class in brand planning : the timeless works of Stephen King
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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ECONIS (ZBW)
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1
When
fashion
meets art : the artification of luxury
fashion
brands
Massi, Marta
;
Turrini, Alex
- In:
The artification of luxury fashion brands : synergies, …
,
(pp. 1-32)
.
2020
Persistent link: https://www.econbiz.de/10012240661
Saved in:
2
How can luxury
fashion
brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
3
Brands as core assets : trends and challenges of branding in
fashion
business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10014547468
Saved in:
4
The hidden value of second-hand luxury: exploring the levels of second- hand integration as part of a luxury
brand
's strategy
Turunen, Linda Lisa Maria
;
Henninger, Claudia E.
- In:
Sustainable Luxury : An International Perspective
,
(pp. 13-33)
.
2022
Persistent link: https://www.econbiz.de/10013362537
Saved in:
5
Making creativity, not innovation : lessons from the field of
fashion
Hasse, Raimund
;
Nyfeler, Judith
- In:
Organizing creativity in the innovation journey
,
(pp. 249-267)
.
2021
Persistent link: https://www.econbiz.de/10012888541
Saved in:
6
Internationalization through e-commerce : the case multibrand luxury retailers in the
fashion
industry
Guercini, Simone
;
Runfola, Andrea
- In:
International marketing in the fast changing world
,
(pp. 15-31)
.
2015
Persistent link: https://www.econbiz.de/10011415981
Saved in:
7
Reconciling social media with luxury
fashion
brands : an exploratory study
Ozuem, Wilson
;
Tan, Kerri
- In:
Handbook of research on management of cultural products …
,
(pp. 257-285)
.
2014
Persistent link: https://www.econbiz.de/10010348360
Saved in:
8
Strategies for luxury
fashion
brands' targeting the young audience : how to link celebrity endorsements and
brand
extensions with social media
Moreno-Gavara, Carmen
;
Jiménez-Zarco, Ana Isabel
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 155-192)
.
2016
Persistent link: https://www.econbiz.de/10011484688
Saved in:
9
The relationship between fast
fashion
and luxury brands : an exploratory study in the UK market
Amatulli, Cesare
;
Mileti, Antonio
;
Speciale, Vincenzo
; …
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 244-265)
.
2016
Persistent link: https://www.econbiz.de/10011484700
Saved in:
10
Deepening business relationships through art
Zorloni, Alessia
- In:
Art wealth management : managing private art collections
,
(pp. 81-93)
.
2016
Persistent link: https://www.econbiz.de/10011529397
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