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Transformative consumer research for personal and collective well-being
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Handbook of employee selection
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Product experience
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Handbook of brand relationships
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Consumer culture theory
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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The Oxford handbook of identities in organizations
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer-brand relationships : theory and practice
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
14
Handbook of qualitative research methods in marketing
14
Sensory marketing : research on the sensuality of products
14
Brand management ; Vol. 3
13
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
13
Experiencing and managing emotions in the workplace : [contributions to the 2010 International Conference on Emotion and Organizational Life held in Montreal, Canada]/ ed. by Neal M. Ashkanasy ...
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of research on consumer behavior change and data analytics in the socio-digital era
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
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1
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
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2
Determining consumer purchase intention toward counterfeit luxury goods based on the perceived risk theory
Canguende-Valentim, Cláudio Félix
- In:
Handbook of research on new challenges and global …
,
(pp. 316-339)
.
2022
Persistent link: https://www.econbiz.de/10013171824
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A research on hedonic and utilitarian consumption behavior of young consumers on big discount days
Avcı, İbrahim
;
Yıldız, Salih
- In:
Handbook of research on applied AI for international …
,
(pp. 559-579)
.
2021
Persistent link: https://www.econbiz.de/10012303529
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The differences of hedonic shopping value and purchase intention in the multichannel shopping environment for apparel shopping
Nopnukulvised, Charanya
;
Husamaldin, Laden
;
Bowen, Gordon
- In:
Leveraging computer-mediated marketing environments
,
(pp. 125-142)
.
2019
Persistent link: https://www.econbiz.de/10011971301
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5
Morally questionable, opportunistic product returns
Lochner, Jana Katharina
- In:
Conference proceedings trends in business communication 2016
,
(pp. 171-178)
.
2017
Persistent link: https://www.econbiz.de/10011620190
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6
Love, desire, and identity : a conditional integration theory of the love of things
Ahuvia, Aaron C.
;
Batra, Rajeev
;
Bagozzi, Richard P.
- In:
Handbook of brand relationships
,
(pp. 342-357)
.
2009
Persistent link: https://www.econbiz.de/10003915638
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7
Online and offline purchasing strategies : a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior
Hogg, Margaret K.
;
Penz, Elfriede
- In:
Brick & mortar shopping in the 21st century
,
(pp. 53-83)
.
2008
Persistent link: https://www.econbiz.de/10003618167
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8
Traveling the paths to brand loyalty
Ahluwalia, Rohini
;
Kaikati, Andrew M.
- In:
Brands and brand management : contemporary research …
,
(pp. 63-90)
.
2010
Persistent link: https://www.econbiz.de/10003941303
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9
Overweight and emotional identity projects
Beruchashvili, Mariam
;
Moisio, Risto
- In:
The Routledge companion to identity and consumption
,
(pp. 63-71)
.
2013
Persistent link: https://www.econbiz.de/10009699500
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10
Motivation, fit, confidence, and skills : how do individual differences influence emotional labor?
Dahling, Jason J.
;
Johnson, Hazel-Ann M.
- In:
Emotional labor in the 21st century : diverse …
,
(pp. 57-78)
.
2013
Persistent link: https://www.econbiz.de/10009661157
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