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Handbook of consumer psychology
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Electronic Services
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Product experience
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E-commerce and electronic markets in agribusiness and supply chains : proceedings of the 75th Seminar of the European Association of Agricultural Economists (EAAE) February, 14 - 16, 2001, Bonn, Germany
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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The evolution of brands : from signals of quality to storehouses of trust
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Electronic business : theoretische Aspekte und Anwendungen in der betrieblichen Praxis ; Festschrift für Jörg Biethahn ; mit 13 Tabellen
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Handbook of brand relationships
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The Routledge companion to digital consumption
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Cross-cultural and critical perspectives on brands
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Leitfaden Online-Marketing ; [Bd. 1]
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Modelle im E-Business
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Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
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Selected readings on information technology and business systems management
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Transforming e-business practices and applications : emerging technologies and concepts
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
15
Consumer culture theory
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Consumer-brand relationships : theory and practice
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Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
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Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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New developments and approaches in consumer behavior research
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
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www.musikverkaufen.de : die digitale Musikwirtschaft
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
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Contemporary research in e-branding
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Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
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E-business management : integration of Web technologies with business models
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E-retailing challenges and opportunities in the global marketplace
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Electronic retailing
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Modern concepts of the theory of the firm : managing enterprises of the New Economy ; with 82 tables
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
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The changing landscape of consumerism : advancing the SOR framework of stimuli that encourages impulsive online consumption
Keegan, Fiona
;
Ritch, Elaine L.
;
Siddiqui, Noreen
- In:
New perspectives on critical marketing and consumer society
,
(pp. 23-37)
.
2021
Persistent link: https://www.econbiz.de/10012497074
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Strategic transformation from food to e-food : a customer perspective analysis
Panda, Priyabrata
;
Maharana, Khirod Ch.
;
Munda, Ram
- In:
Artificial intelligence and digital diversity …
,
(pp. 235-252)
.
2022
Persistent link: https://www.econbiz.de/10014391757
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Online shopping in Mexico : exploring the promising and challenging panorama
Treviño, Teresa
;
Morton, Flor
- In:
Mexican business culture : essays on tradition, ethics, …
,
(pp. 166-182)
.
2016
Persistent link: https://www.econbiz.de/10011479848
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Online purchaser segmentation and promotion strategy selection : evidence from Chinese E-commerce market
Liu, Ying
;
Li, Hong
;
Peng, Geng
;
Lv, Benfu
;
Zhang, Chong
- In:
Mathematics in business management : [International …
,
(pp. 263-279)
.
2015
Persistent link: https://www.econbiz.de/10011488427
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5
A search and deliberation framework for understanding consumers' foreign online purchasing
Safari, Aswo
;
Yamin, Mohammad
- In:
Extending the business network approach : new …
,
(pp. 211-225)
.
2016
Persistent link: https://www.econbiz.de/10011499959
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6
Role of media in success of e-tailing
Surabhi Singh
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 229-243)
.
2016
Persistent link: https://www.econbiz.de/10011506295
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A compilation of the research models regarding e-commerce web site success : an approach in the managerial implications perspective
Civelek, Mustafa Emre
- In:
Structural equation modeling approaches to e-service …
,
(pp. 83-100)
.
2019
Persistent link: https://www.econbiz.de/10012023147
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8
The impact of digital innovations on marketing and consumers
Ratchford, Brian Thomas
- In:
Marketing in a digital world
,
(pp. 35-61)
.
2019
Persistent link: https://www.econbiz.de/10012123415
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Perceived deception in online consumer reviews : antecedents, consequences, and moderators
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Marketing in a digital world
,
(pp. 141-166)
.
2019
Persistent link: https://www.econbiz.de/10012123425
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10
Customer segmentation and factors affecting willingness to order private label brands : an e-grocery shopper's perspective
Jagani, Khyati
;
Vasavada-Oza, Falguni
;
Chauhan, Himani
- In:
Improving marketing strategies for private label products
,
(pp. 227-253)
.
2020
Persistent link: https://www.econbiz.de/10012125567
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