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Schmid, Stefan
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Handbook of consumer psychology
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Transformative consumer research for personal and collective well-being
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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Product experience
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Cross-cultural and critical perspectives on brands
18
Handbook of brand relationships
18
Handbook of research in international marketing
18
The evolution of brands : from signals of quality to storehouses of trust
18
International marketing ; Vol. 1
17
Consumer-brand relationships : theory and practice
16
Handbook of research on international advertising
16
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
International growth of small and medium enterprises
15
International marketing ; Vol. 2
15
International marketing ; Vol. V
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
Marketing in the new global order : challenges and opportunities
15
New developments and approaches in consumer behavior research
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Grundlagen Export und Internationalisierung
14
Handbook of Islamic marketing
14
Marketing management : a cultural perspective
14
Measuring and managing brands
14
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Handbook of research on consumer behavior change and data analytics in the socio-digital era
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Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
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1
The role of
Arab
non-governmental organizations as a development vehicle
Allaghi, Farida Aboul-Kasem al-
- In:
Arab women and economic development : papers presented …
,
(pp. 75-98)
.
2005
Persistent link: https://www.econbiz.de/10003307470
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2
Complexities of the Indian consumer market
Javalgi, Rajshekhar G.
;
Dixit, Ashutosh
-
2007
Persistent link: https://www.econbiz.de/10003537225
Saved in:
3
Contemporary research trends in international marketing : the 2000s
Kotabe, Masaaki
- In:
The Oxford handbook of international business
,
(pp. 447-501)
.
2009
Persistent link: https://www.econbiz.de/10003796870
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4
Theory of the global consumer
Westjohn, Stanford A.
;
Magnusson, Peter
- In:
Handbook of research in international marketing
,
(pp. 317-332)
.
2011
Persistent link: https://www.econbiz.de/10009387362
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5
Internationale Geschäftsfeld-Positionierung : Grundlegung und Problemlösungsansatz
Hermanns, Arnold
- In:
Internationalisierung : eine Herausforderung für die …
,
(pp. 275-286)
.
1997
Persistent link: https://www.econbiz.de/10001296079
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6
Internationalisierung im Einzelhandel
Gröppel-Klein, Andrea
- In:
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
,
(pp. 109-130)
.
1999
Persistent link: https://www.econbiz.de/10001363413
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7
Institutionelle Marktanpassung mittelständischer Unternehmen an veränderte Rahmenbedingungen in EU-Schlüsselmärkten
Zanger, Cornelia
- In:
Unternehmen im Wandel und Umbruch : Transformation, …
,
(pp. 411-438)
.
1998
Persistent link: https://www.econbiz.de/10001323192
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8
Revisiting Uppsala through the lenses of new ventures : a longitudinal study of Norwegian firms
Gripsrud, Geir
;
Hunneman, Auke
;
Solberg, Carl Arthur
- In:
International marketing in the fast changing world
,
(pp. 1-14)
.
2015
Persistent link: https://www.econbiz.de/10011415977
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9
Examining causal relationships among international experience, perceived environmental uncertainty, market entry mode, and international performance
Xu, Hui
;
Taute, Harry A.
;
Dishman, Paul
;
Guo, Jing
- In:
International marketing in the fast changing world
,
(pp. 135-156)
.
2015
Persistent link: https://www.econbiz.de/10011416165
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10
Analyzing countries for their luxury potentials : a macromarketing approach
Dirsehan, Taşkın
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 71-91)
.
2016
Persistent link: https://www.econbiz.de/10011484638
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