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Leitfaden Online-Marketing ; [Bd. 1]
42
Handbook of social media management : value chain and business models in changing media markets
40
Web 2.0 : neue Perspektiven für Marketing und Medien
35
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
33
Advertising theory
31
Social media and crisis communication
28
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
25
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
24
Contemporary issues in social media marketing
23
Social Branding : Strategien - Praxisbeispiele - Perspektiven
23
Breaking new ground in theory and practice
22
International advertising and communication : current insights and empirical findings
22
The SAGE handbook of social media marketing
22
Digital transformation in journalism and news media : media management, media convergence and globalization
21
Handbook of research on effective advertising strategies in the social media age
21
Handbook of research on integrating social media into strategic marketing
21
E-marketing ; Vol. 1
20
Analyzing the strategic role of social networking in firm growth and productivity
19
Cutting edge international research
19
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
19
The advertising and consumer culture reader
19
Explorations in critical studies of advertising
18
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
18
The Sage handbook of advertising
18
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
18
Bridging the gap between advertising academia and practice
17
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
16
Internet advertising : theory and research
16
Organizations and social networking : utilizing social media to engage consumers
16
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
16
Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Digital advertising : theory and research
15
Information diffusion management and knowledge sharing ; volume 2
15
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
15
Pervasive advertising
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The SAGE handbook of digital marketing
15
Designing and communicating experience
14
E-marketing ; Vol. 2
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Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
14
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
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1
Improving the effectiveness of
advertising
in Internet social networking
Rejón-Guardia, Francisco
;
Sánchez-Fernández, Juan
; …
-
2012
Persistent link: https://www.econbiz.de/10009488306
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2
Advertising
versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
3
Web
advertising
Baeza-Yates, Ricardo
- In:
E-commerce and web technologies : 11th international …
,
(pp. 143-145)
.
2010
Persistent link: https://www.econbiz.de/10010216764
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4
Facebook data breach : a systematic review of its consequences on consumers' behaviour towards
advertising
Lulandala, Emmanuel Elioth
- In:
Strategic system assurance and business analytics
,
(pp. 45-68)
.
2020
Persistent link: https://www.econbiz.de/10012240762
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5
Empowering social change through
advertising
co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
Social and environmental issues in advertising
,
(pp. 149-165)
.
2017
Persistent link: https://www.econbiz.de/10011591401
Saved in:
6
Factors affecting Jordanian consumers' attitudes towards Facebook
advertising
: case study of tourism
Abu-Ghosh, Dina Hesham
;
Al-Dmour, Hani
;
Alalwan, Ali …
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 285-302)
.
2018
Persistent link: https://www.econbiz.de/10011825175
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7
Impact of digital
advertising
post-demonetization in India
Rathaur, Kamal Singh
;
Agarwal, Atul Kumar
- In:
Application of gaming in new media marketing
,
(pp. 215-235)
.
2019
Persistent link: https://www.econbiz.de/10011914196
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8
Survey of measures evaluating
advertising
effectiveness based on users' web activity
Bhat, Subodh
;
Bevans, Michael
;
Sengupta, Sanjit
- In:
Advertising, promotion, and new media
,
(pp. 68-99)
.
2015
Persistent link: https://www.econbiz.de/10011708656
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9
Understanding irresponsibility in digital
advertising
Jin, Boyi
;
Liu, Martin J.
;
Luo, Jun
;
Yuan, Russa
- In:
Responsible Innovation Management
,
(pp. 79-94)
.
2022
Persistent link: https://www.econbiz.de/10013419255
Saved in:
10
Examining the impact of value-driven social media content strategies and product type on social media behavioural engagement : evidence from Nigeria
Izogo, Ernest Emeka
;
Eze, Austin Chinonso
;
Mpinganjira, …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 97-126)
.
2022
Persistent link: https://www.econbiz.de/10013282693
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