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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie"
~type_genre:"Book section"
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Journal of marketing research : JMR
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ECONIS (ZBW)
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21
Bibliographie der Marktforschungsliteratur : Verzeichnis deutschsprachiger Literatur ab 1945
Schiller, Rüdiger
-
1976
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000050881
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22
Bibliographie der Werbeliteratur : Verzeichnis deutschsprachiger Werbeliteratur ab 1945, einschliesslich ausgewählter Literatur über Markterkundung und Absatz
Kästing, Friederike
-
1972
Persistent link: https://www.econbiz.de/10000026745
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23
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
24
A conjoint approach to multipart pricing
Iyengar, Raghuram
;
Jedidi, Kamel
;
Kohli, Rajeev
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
Saved in:
25
Asking the age question in mail and online surveys
Gendall, Philip
;
Healey, Benjamin
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 309-317
Persistent link: https://www.econbiz.de/10003713948
Saved in:
26
Community-based participatory research : a case study from South Africa
Prinsloo, Mélani
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10003713979
Saved in:
27
Negative brand beliefs and brand usage
Winchester, Maxwell
;
Romaniuk, Jenni
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10003713996
Saved in:
28
The myth of China as a single market : the influence of personal value differences on buying decisions
Xin-an, Zhang
;
Grigoriou, Nicholas
;
Ly, Li
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 377-402
Persistent link: https://www.econbiz.de/10003714003
Saved in:
29
Facebook: the future of networking with customers
Poynter, Ray
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 11-12
Persistent link: https://www.econbiz.de/10003714053
Saved in:
30
Do data characteristics change according to the number of scale points used? : an experiment using 5-point, 7-point and 10-point scales
Dawes, John
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10003714061
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