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Developing a group decision support system for advertising media evaluation : a case in the Middle East
Tafreshi, Parham Fami; Aghdaie, Mohammad Hasan; … - In: Group decision and negotiation 25 (2016) 5, pp. 1021-1048
Persistent link: https://www.econbiz.de/10011549342
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Fun and facts about American business : economic education and business propaganda in an early cold war cartoon series
Jack, Caroline - In: Enterprise & society : the international journal of … 16 (2015) 3, pp. 491-520
Persistent link: https://www.econbiz.de/10011551956
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Enriching media data : a special report from the U.S. coalition of innovative media measurement : quality is key requisite for maximizing return on advertising investment
Broussard, Gerard - In: Journal of advertising research 56 (2016) 1, pp. 25-38
Persistent link: https://www.econbiz.de/10011486036
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Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn - 2015 - Second Edition
Persistent link: https://www.econbiz.de/10010474761
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Decision drivers for outsourcing media buying services
Knuth, Ingo; Krusenstern, Lambert von - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 171-183
Persistent link: https://www.econbiz.de/10010408088
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Leveraging ICT capabilities in potentially deceptive interactions : an integrated theoretical model to improve detectability
Jensen, Matthew L.; Chidambaram, Laku - In: Group decision and negotiation 24 (2015) 2, pp. 271-298
Persistent link: https://www.econbiz.de/10010485498
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The role of accent standardness in message preference and recall
Morales, Andrea C.; Scott, Maura L.; Yorkston, Eric A. - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
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Spokescharacters
Folse, Judith Anne Garretson; Netemeyer, Richard G.; … - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
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Beauty as a tool : the effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness
Trampe, Debra; Stapel, Diederik A.; Siero, Frans W.; … - In: Psychology & marketing 27 (2010) 12, pp. 1101-1121
Persistent link: https://www.econbiz.de/10008760274
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Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre; Smidts, Ale; Rijpkema, Mark; Smit, Gitty; … - In: Journal of economic psychology : research in economic … 31 (2010) 5, pp. 802-811
Persistent link: https://www.econbiz.de/10009272602