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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
~type_genre:"Lehrbuch"
~type_genre:"Ratgeber"
~type_genre:"Thesis"
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Design
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161
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78
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of innovation and entrepreneurship : JIE
5
Journal of promotion management : JPM
5
Technological forecasting & social change : an international journal
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The journal of brand management : an international journal
5
Development engineering
4
IEEE transactions on engineering management : EM
4
International journal of project management : the journal of The International Project Management Association
4
Journal of business anthropology
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Journal of business research : JBR
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Journal of retailing
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Journal of retailing and consumer services
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of industrial organization
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International journal of product lifecycle management : IJPLM
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International journal of production economics
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Journal of business strategy
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of organization design : JOD
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Marketing intelligence & planning
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Psychology & marketing
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Tourism management : research, policies, practice
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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African journal of science, technology, innovation & development : AJSTID
2
Beiträge zum Produkt-Marketing
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Climate policy
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Creativity and innovation management
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Enterprise & society : the international journal of business history
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ECONIS (ZBW)
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91
Developing a group decision support system for advertising media evaluation : a case in the Middle East
Tafreshi, Parham Fami
;
Aghdaie, Mohammad Hasan
; …
- In:
Group decision and negotiation
25
(
2016
)
5
,
pp. 1021-1048
Persistent link: https://www.econbiz.de/10011549342
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92
Fun and facts about American business : economic education and business propaganda in an early cold war cartoon series
Jack, Caroline
- In:
Enterprise & society : the international journal of …
16
(
2015
)
3
,
pp. 491-520
Persistent link: https://www.econbiz.de/10011551956
Saved in:
93
Enriching media data : a special report from the U.S. coalition of innovative media measurement : quality is key requisite for maximizing return on advertising investment
Broussard, Gerard
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10011486036
Saved in:
94
Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn
-
2015
-
Second Edition
Persistent link: https://www.econbiz.de/10010474761
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95
Decision drivers for outsourcing media buying services
Knuth, Ingo
;
Krusenstern, Lambert von
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 171-183
Persistent link: https://www.econbiz.de/10010408088
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96
Leveraging ICT capabilities in potentially deceptive interactions : an integrated theoretical model to improve detectability
Jensen, Matthew L.
;
Chidambaram, Laku
- In:
Group decision and negotiation
24
(
2015
)
2
,
pp. 271-298
Persistent link: https://www.econbiz.de/10010485498
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97
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
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98
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
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99
Beauty as a tool : the effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness
Trampe, Debra
;
Stapel, Diederik A.
;
Siero, Frans W.
; …
- In:
Psychology & marketing
27
(
2010
)
12
,
pp. 1101-1121
Persistent link: https://www.econbiz.de/10008760274
Saved in:
100
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 802-811
Persistent link: https://www.econbiz.de/10009272602
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