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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
~type_genre:"Lehrbuch"
~type_genre:"Thesis"
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ECONIS (ZBW)
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41
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
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42
The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity endorsers
Premeaux, Shane R.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
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43
Endorser weight and perceptions of brand attitude and intent to purchase
Westover, Michael Lea
;
Randle, Quint
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10003884506
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44
The depiction of female models in sport television commercials in the United States by degree of slenderness : an appraisal
Peterson, Robin T.
;
Xu, Bing
;
Limbu, Yam
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 184-203
Persistent link: https://www.econbiz.de/10003884538
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45
When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael
;
Trampe, Debra
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
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46
Department store advertising in newspapers, radio, and television, 1920 - 1960
Howard, Vicki
- In:
Journal of historical research in marketing
2
(
2010
)
1
,
pp. 61-85
Persistent link: https://www.econbiz.de/10003945251
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47
Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa
;
Drakatos, Nikolaos
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
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48
The effectiveness of combining online and print advertisements : is the whole better than the individual parts?
Wakolbinger, Lea M.
;
Denk, Michaela
;
Oberecker, Klaus
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 360-372
Persistent link: https://www.econbiz.de/10003900861
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49
Does advertising spending influence media coverage of the advertiser?
Rinallo, Diego
;
Basuroy, Suman
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 33-46
Persistent link: https://www.econbiz.de/10003901094
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50
Competitive advertising within store flyers : a win-win strategy?
Mimouni Chaabane, Aïda
;
Sabri, Ouidade
;
Parguel, Béatrice
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 478-486
Persistent link: https://www.econbiz.de/10008696006
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