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Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective
Kyrousi, Antigone G.; Panigyrakis, George G.; … - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 771-798
Persistent link: https://www.econbiz.de/10011618376
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Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar; Eisend, Martin; Bayón, Tomás - In: International journal of advertising : the review of … 38 (2019) 7, pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
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So close I can almost sense it : the interplay between sensory imagery and psychological distance
Elder, Ryan S.; Schlosser, Ann E.; Poor, Morgan; Xu, Lidan - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 877-894
Persistent link: https://www.econbiz.de/10011780577
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Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
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"I'm (not) offended by whom I see!" : the role of culture and model ethnicity in shaping consumers' responses toward offensive nudity advertising in Asia and Western Europe
Terlutter, Ralf; Diehl, Sandra; Koinig, Isabell; Chan, Kara - In: Journal of advertising 51 (2022) 1, pp. 57-75
Persistent link: https://www.econbiz.de/10013362248
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Stand und Probleme der Werbepsychologie : eine interdisziplinäre Betrachtung
Jacobi, Helmut - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 46 (1966) 9, pp. 505-509
Persistent link: https://www.econbiz.de/10011493520
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Das Informations- und Entscheidungsverhalten industrieller Einkäufer
Strothmann, Karl-Heinz - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 46 (1966) 10, pp. 565-570
Persistent link: https://www.econbiz.de/10011493586
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Psychologische Wissenschaft und werbliche Praxis : einige provokatorische Überlegungen
Herrmann, Theo - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 47 (1967) 3, pp. 153-159
Persistent link: https://www.econbiz.de/10011496466
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Determinants of residential satisfaction : ordered logit vs. regression models
Lu, Max - In: Growth and change : a journal of urban and regional policy 30 (1999) 2, pp. 264-287
Persistent link: https://www.econbiz.de/10001375468