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~type_genre:"Aufsatz in Zeitschrift"
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Reinhart, Carmen M.
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Kungliga Svenska Vetenskapsakademien
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Mattersburger Kreis für Entwicklungspolitik an den Österreichischen Universitäten
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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Journal of banking & finance
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The world economy : the leading journal on international economic relations
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Finance research letters
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Applied economics letters
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Climate policy
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International Journal of Energy Economics and Policy : IJEEP
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International review of financial analysis
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The journal of world investment & trade : law, economics, politics
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Research in international business and finance
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The American economic review
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Research policy : policy, management and economic studies of science, technology and innovation
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Journal of development economics
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European journal of political economy
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The North American journal of economics and finance : a journal of financial economics studies
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Open economies review
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Oxford review of economic policy
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ECONIS (ZBW)
71,000
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1
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71,000
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1
The conumdrum of emerging media and television advertising clutter
Klopfenstein, Bruce C.
- In:
Journal of media business studies
8
(
2011
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009579038
Saved in:
2
The enduring influence of TV advertising and communications clout patterns in the global marketplace
Jamhouri, Oscar
;
Winiarz, Marek L.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10003860581
Saved in:
3
How do campaigns shape vote choice? : multicountry evidence from 62 elections and 56 TV debates
Le Pennec-Çaldichoury, Caroline
;
Pons, Vincent
- In:
The quarterly journal of economics
138
(
2023
)
2
,
pp. 703-767
Persistent link: https://www.econbiz.de/10014319779
Saved in:
4
New formulations for the conflict resolution problem in the scheduling of television commercials
Giallombardo, Giovanni
;
Jiang, Houyuan
;
Miglionico, Giovanna
- In:
Operations research
64
(
2016
)
4
,
pp. 838-848
Persistent link: https://www.econbiz.de/10011538534
Saved in:
5
Effectiveness of advertising formats in television
Martin-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011497548
Saved in:
6
Socio-economic factors and impact of television advertising on children in the Middle East
Nassar, Mohamed A.
;
Abou Seido, Noor O.
;
Al Zain, …
- In:
Middle East journal of management : MEJM
2
(
2015
)
3
,
pp. 195-211
Persistent link: https://www.econbiz.de/10011503521
Saved in:
7
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
8
2017 Wagner Prize finalist Carbajal et al./Turner Broadcasting System
Labe, Russell P.
;
Milne, R. John
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
5
,
pp. 402
Persistent link: https://www.econbiz.de/10011950468
Saved in:
9
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
10
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
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