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~type_genre:"Aufsatz in Zeitschrift"
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Markenartikel
4,670
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4,664
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3,495
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3,495
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3,231
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3,231
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736
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21
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19
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18
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17
Melewar, T. C.
17
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16
Fetscherin, Marc
15
Bang, Nguyen
14
Khan, Imran
14
Ko, Eunju
14
Sattler, Henrik
14
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Romaniuk, Jenni
13
Sarkar, Juhi Gahlot
13
Guzman, Francisco
12
Christodoulides, George
11
De Chernatony, Leslie
11
Gierl, Heribert
11
Pitt, Leyland F.
11
Veloutsou, Cleopatra
11
Baumgarth, Carsten
10
Ekinci, Yuksel
10
Esch, Franz-Rudolf
10
Johnson, Lester W.
10
Merrilees, Bill
10
Rahman, Zillur
10
Roper, Stuart
10
Trinh, Giang
10
Brodie, Roderick J.
9
Burmann, Christoph
9
Foroudi, Pantea
9
Han, Heesup
9
Herrmann, Andreas
9
Kumar, Vikas
9
Paul, Justin
9
Sreejesh, S.
9
Steenkamp, Jan-Benedict E. M.
9
Valette-Florence, Pierre
9
Zarantonello, Lia
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Global Brand Conference <11., 2016, Bradford>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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The journal of brand management : an international journal
291
Journal of business research : JBR
274
The journal of product & brand management
197
Journal of retailing and consumer services
167
Psychology & marketing
78
European journal of marketing : EJM
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of advertising research
48
Asia Pacific journal of marketing and logistics
47
Journal of marketing
46
International journal of consumer studies
41
Marketing letters : a journal of research in marketing
41
Journal of strategic marketing
40
The journal of consumer marketing
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of marketing communications
37
Journal of fashion marketing and management
36
Journal of the Academy of Marketing Science
35
Marketing : ZFP ; journal of research and management
34
International journal of hospitality management
32
Journal of international consumer marketing
32
Journal of marketing management : MM
32
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
International journal of advertising : the quarterly review of marketing communications
30
Business horizons
29
European journal of marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of advertising
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
29
Journal of promotion management : JPM
29
Marketing theory
29
Journal of promotion management : innovations in planning and applied research
27
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
International marketing review
24
Journal of global marketing
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ECONIS (ZBW)
5,051
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1
From goods to service branding : an integrative perspective
Brodie, Roderick J.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 107-111
Persistent link: https://www.econbiz.de/10003826394
Saved in:
2
Integrating brand, retailer and end-customer perspectives
Glynn, Mark S.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 137-140
Persistent link: https://www.econbiz.de/10003826413
Saved in:
3
Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.
;
Schau, Hope Jensen
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
Saved in:
4
How branded videos can inspire consumers and benefit brands : implications for consumers' subjective well-being
Chang, Chingching
- In:
Journal of advertising
49
(
2020
)
5
,
pp. 613-632
Persistent link: https://www.econbiz.de/10012424352
Saved in:
5
Infantilized adults or confident consumers? : enterprise discourse in the UK retail banking industry
Nayak, Ajit
;
Beckett, Antony
- In:
Organization : the critical journal of organization, …
15
(
2008
)
3
,
pp. 407-425
Persistent link: https://www.econbiz.de/10003714229
Saved in:
6
Ad Lib : when customers create the ad
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campell, Colin
- In:
California management review
50
(
2007/08
)
4
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003755732
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7
The neglected king : the customer in the new knowledge ecology of innovation
Grabher, Gernot
;
Ibert, Oliver
;
Flohr, Saskia
- In:
Economic geography
84
(
2008
)
3
,
pp. 253-280
Persistent link: https://www.econbiz.de/10003769786
Saved in:
8
Das Kundenforum : qualitatives Praxisinstrument mit Potenzial
Redler, Jörn
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
5
,
pp. 45-47
Persistent link: https://www.econbiz.de/10003770265
Saved in:
9
How information changes consumer behavior and how consumer behavior determines corporate strategy
Clemons, Eric K.
- In:
Journal of management information systems : JMIS
25
(
2008/09
)
2
,
pp. 13-40
Persistent link: https://www.econbiz.de/10003777117
Saved in:
10
Testing for a reference consumer in international comparisons of living standards
Crawford, Ian
;
Neary, J. Peter
- In:
The American economic review
98
(
2008
)
4
,
pp. 1731-1732
Persistent link: https://www.econbiz.de/10003771562
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