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From goods to service branding : an integrative perspective
Brodie, Roderick J. - In: Marketing theory 9 (2009) 1, pp. 107-111
Persistent link: https://www.econbiz.de/10003826394
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Integrating brand, retailer and end-customer perspectives
Glynn, Mark S. - In: Marketing theory 9 (2009) 1, pp. 137-140
Persistent link: https://www.econbiz.de/10003826413
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Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.; Schau, Hope Jensen - In: Journal of advertising 50 (2021) 3, pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
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How branded videos can inspire consumers and benefit brands : implications for consumers' subjective well-being
Chang, Chingching - In: Journal of advertising 49 (2020) 5, pp. 613-632
Persistent link: https://www.econbiz.de/10012424352
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Infantilized adults or confident consumers? : enterprise discourse in the UK retail banking industry
Nayak, Ajit; Beckett, Antony - In: Organization : the critical journal of organization, … 15 (2008) 3, pp. 407-425
Persistent link: https://www.econbiz.de/10003714229
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Ad Lib : when customers create the ad
Berthon, Pierre R.; Pitt, Leyland F.; Campell, Colin - In: California management review 50 (2007/08) 4, pp. 6-30
Persistent link: https://www.econbiz.de/10003755732
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The neglected king : the customer in the new knowledge ecology of innovation
Grabher, Gernot; Ibert, Oliver; Flohr, Saskia - In: Economic geography 84 (2008) 3, pp. 253-280
Persistent link: https://www.econbiz.de/10003769786
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Das Kundenforum : qualitatives Praxisinstrument mit Potenzial
Redler, Jörn - In: Planung & Analyse : Zeitschrift für Marktforschung und … 35 (2008) 5, pp. 45-47
Persistent link: https://www.econbiz.de/10003770265
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How information changes consumer behavior and how consumer behavior determines corporate strategy
Clemons, Eric K. - In: Journal of management information systems : JMIS 25 (2008/09) 2, pp. 13-40
Persistent link: https://www.econbiz.de/10003777117
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Testing for a reference consumer in international comparisons of living standards
Crawford, Ian; Neary, J. Peter - In: The American economic review 98 (2008) 4, pp. 1731-1732
Persistent link: https://www.econbiz.de/10003771562