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~type_genre:"Aufsatz in Zeitschrift"
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Theories for marketing systems...
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Subject
All
Marketing
3,823
Distribution channel
2,717
Vertriebsweg
2,717
Marktforschung
2,554
Market research
2,496
Consumer behaviour
2,004
Konsumentenverhalten
2,004
Marketing management
1,358
Marketingmanagement
1,358
Theory
984
Theorie
979
marketing
825
USA
799
United States
799
Einzelhandel
740
Retail trade
739
Relationship marketing
704
Beziehungsmarketing
702
Lieferkette
555
Supply chain
555
E-commerce
521
Electronic Commerce
518
Online retailing
512
Online-Handel
512
Markenführung
456
Brand management
454
Internet marketing
449
Online-Marketing
449
Lieferantenmanagement
431
Supplier relationship management
431
Preismanagement
387
Pricing strategy
387
Game theory
364
Spieltheorie
364
Social Web
344
Social web
344
Innovation
328
Deutschland
325
Germany
321
Bibliometrics
319
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Undetermined
3,430
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642
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Article
9,406
Book / Working Paper
193
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All
Aufsatz in Zeitschrift
Article in journal
9,599
Aufsatz im Buch
3,392
Book section
3,392
Hochschulschrift
2,494
Graue Literatur
2,309
Non-commercial literature
2,309
Thesis
1,863
Collection of articles of several authors
1,612
Sammelwerk
1,612
Lehrbuch
1,328
Working Paper
1,161
Textbook
1,095
Arbeitspapier
1,030
Aufsatzsammlung
1,014
Konferenzschrift
843
Bibliografie enthalten
772
Bibliography included
772
Dissertation u.a. Prüfungsschriften
615
Case study
502
Fallstudie
502
Conference proceedings
401
Ratgeber
285
Guidebook
262
Handbook
232
Handbuch
232
Congress Report
185
Bibliographie
180
Glossar enthalten
177
Glossary included
177
Reprint
166
Wörterbuch
153
Festschrift
142
Article
104
Einführung
100
Amtsdruckschrift
96
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96
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94
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94
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94
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English
8,594
German
898
Spanish
35
French
31
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12
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6
Russian
6
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5
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3
Czech
2
Croatian
2
Polish
2
Portuguese
2
Arabic
1
Bulgarian
1
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1
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1
Slovak
1
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1
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1
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1
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Author
All
Yan, Ruiliang
24
Hruschka, Harald
22
Kumar, V.
19
Leeflang, Peter
18
Neslin, Scott A.
17
Hunt, Shelby D.
16
Verhoef, Peter C.
16
Vrontis, Demetris
16
Grewal, Rajdeep
15
Herrmann, Andreas
15
Homburg, Christian
15
Tadajewski, Mark
15
Gierl, Heribert
14
Lim, Weng Marc
14
Pei, Zhi
14
Shultz, Clifford J.
14
Dolnicar, Sara
13
Hanssens, Dominique M.
13
Laczniak, Gene R.
13
Lusch, Robert F.
13
Pauwels, Koen
13
Shankar, Venkatesh
13
Albers, Sönke
12
Brown, Stephen
12
Hair, Joseph F.
12
Layton, Roger A.
12
Schramm-Klein, Hanna
12
Steenkamp, Jan-Benedict E. M.
12
Zaccour, Georges
12
Belk, Russell W.
11
Cai, Gangshu
11
Chen, Jing
11
Choi, Tsan-Ming
11
Dwivedi, Yogesh Kumar
11
Eisend, Martin
11
Engelen, Andreas
11
Grewal, Dhruv
11
Hult, G. Tomas M.
11
Palmatier, Robert W.
11
Reinecke, Sven
11
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Institution
All
Academy of Marketing
3
Europäische Kommission
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
American Marketing Association / Task Force on the Development of Marketing Thought
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
Conference on Marketing in the Food Chain <2, 1986, Sheffield>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Deutschland / Bundesamt für Bauwesen und Raumordnung
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
Fachkommission Bankenrevision
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Indian Society of Agricultural Economics
1
Institut für Arbeitsmarkt- und Berufsforschung / Projektgruppe Betriebspanel
1
International Conference on Business and Economy <2011, Konstanza>
1
Mediterranean Social Sciences Research Council in Kairo
1
Symposion Marketing in Stagnierenden Märkten <1983, Wien>
1
Universitatea Spiru Haret / Facultatea de Management Financiar Contabil
1
Università Commerciale Luigi Bocconi / Centro di Studi sul Commercio
1
Universitätslehrgang für Werbung und Verkauf <Wien>
1
Université Paris 1 Panthéon-Sorbonne
1
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Published in...
All
Journal of business research : JBR
298
Journal of marketing research : JMR
216
Industrial marketing management : the international journal for industrial and high-tech firms
179
Journal of retailing and consumer services
155
European journal of operational research : EJOR
134
Journal of the Academy of Marketing Science
133
Management science : journal of the Institute for Operations Research and the Management Sciences
131
Journal of marketing management : MM
116
European journal of marketing : EJM
105
International journal of production economics
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
105
International journal of market research : JMRS ; the journal of the Market Research Society
104
Journal of marketing
102
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
101
Journal of marketing education : JME
87
Qualitative market research : an international journal
87
Journal of retailing
84
Jahrbuch der Absatz- und Verbrauchsforschung
82
Marketing letters : a journal of research in marketing
80
Marketing theory
76
Journal of macromarketing : examining the interactions among markets, marketing, and society
73
Marketing : ZFP ; journal of research and management
70
Journal of marketing channels : ... distribution systems, strategy, and management
69
Marketing intelligence & planning
61
The marketing review
61
Journal of historical research in marketing
60
The journal of business & industrial marketing
60
Journal of strategic marketing
58
Journal of business-to-business marketing
57
International journal of production research
54
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
53
Journal of business economics : JBE
51
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
50
Journal of advertising research
49
Transportation research / E : an international journal
49
Journal of macromarketing
48
The international review of retail, distribution and consumer research
46
Omega : the international journal of management science
44
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
44
International journal of market research
43
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Source
All
ECONIS (ZBW)
9,599
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1
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10
of
9,599
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1
Barriers to advancing the science and practice of
marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
2
An overview of research on
marketing
ethics education
Hrehová, Daniela
;
Žiaran, Pavel
- In:
Market : review for marketing theory and practice
28
(
2016
)
2
,
pp. 131-142
Persistent link: https://www.econbiz.de/10011709047
Saved in:
3
Envisioning consumers : how videography can contribute to
marketing
knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
4
Entrepreneurial
marketing
: conceptual and empirical research opportunities
Hills, Gerald E.
;
Hultman, Claes
- In:
Entrepreneurship research journal : ERJ
3
(
2013
)
4
,
pp. 437-448
Persistent link: https://www.econbiz.de/10010189568
Saved in:
5
Identification of
marketing
needs and means of communication of Romanian
marketing
companies in the context of the knowledge society
Cătoiu, Iacob
;
Orzan, Mihai
;
Edu, Tudor
- In:
Journal of food products marketing
19
(
2013
)
2
,
pp. 93-109
Persistent link: https://www.econbiz.de/10009764573
Saved in:
6
Iconic studies relevant for research in
marketing
and the Journal of Global Scholars of
Marketing
Science
Woodside, Arch G.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 259-278
Persistent link: https://www.econbiz.de/10011407173
Saved in:
7
Emerging research trends in
marketing
: a review of Australasian
marketing
journal : editorial
Thaichon, Park
;
Quach, Sara
;
Ngo, Liem Viet
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 214-227
Persistent link: https://www.econbiz.de/10013384440
Saved in:
8
Distribution - Bindeglied zwischen Produktion und Konsumtion
Müller-Hagedorn, Lothar
;
Toporowski, Waldemar
- In:
Die Betriebswirtschaft : DBW
59
(
1999
)
1
,
pp. 90-103
Persistent link: https://www.econbiz.de/10001353095
Saved in:
9
The relationship between distribution and market share
Farris, Paul W.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10001090752
Saved in:
10
Distribution in a centrally planned and market-oriented economy
Dietl, Jerzy
- In:
Journal of global marketing
2
(
1988
)
1
,
pp. 73-96
Persistent link: https://www.econbiz.de/10001098396
Saved in:
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