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~type_genre:"Aufsatz in Zeitschrift"
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Aufsatz in Zeitschrift
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Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
85
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
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Jahrbuch der Absatz- und Verbrauchsforschung
54
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
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42
International journal of market research
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
40
Marketing : ZFP ; journal of research and management
39
Journal of consumer behaviour : an international research review
32
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
16
Psychology & marketing
16
Marketing theory
15
The journal of product innovation management : an international publication of the Product Development & Management Association
15
European journal of operational research : EJOR
14
International journal of wine business research : IJWBR
14
Marketing intelligence & planning
14
Journal of economic psychology : research in economic psychology and behavioral economics
13
Journal of retailing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
The journal of brand management : an international journal
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Australasian marketing journal
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
2,568
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1
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1
Measuring the nation's consumption
Fabricant, Solomon
-
1946
Persistent link: https://www.econbiz.de/10002127454
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2
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
3
A conjoint approach to multipart pricing
Iyengar, Raghuram
;
Jedidi, Kamel
;
Kohli, Rajeev
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
Saved in:
4
Asking the age question in mail and online surveys
Gendall, Philip
;
Healey, Benjamin
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 309-317
Persistent link: https://www.econbiz.de/10003713948
Saved in:
5
Community-based participatory research : a case study from South Africa
Prinsloo, Mélani
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10003713979
Saved in:
6
Negative brand beliefs and brand usage
Winchester, Maxwell
;
Romaniuk, Jenni
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10003713996
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7
The myth of China as a single market : the influence of personal value differences on buying decisions
Xin-an, Zhang
;
Grigoriou, Nicholas
;
Ly, Li
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 377-402
Persistent link: https://www.econbiz.de/10003714003
Saved in:
8
Facebook: the future of networking with customers
Poynter, Ray
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 11-12
Persistent link: https://www.econbiz.de/10003714053
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9
Do data characteristics change according to the number of scale points used? : an experiment using 5-point, 7-point and 10-point scales
Dawes, John
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10003714061
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10
Web surveys versus other survey modes : a meta-analysis comparing response rates
Lozar Manfreda, Katja
;
Bošnjak, Michael
;
Berzelak, Jernej
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 79-104
Persistent link: https://www.econbiz.de/10003714064
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