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Journal of marketing research : JMR
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of business research : JBR
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Qualitative market research : an international journal
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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International journal of forecasting
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Industrial marketing management : the international journal for industrial and high-tech firms
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Die Betriebswirtschaft : DBW
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Journal of marketing
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European journal of marketing : EJM
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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The journal of product innovation management : an international publication of the Product Development & Management Association
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European journal of operational research : EJOR
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International journal of wine business research : IJWBR
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Marketing intelligence & planning
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of brand management : an international journal
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Australasian marketing journal
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
2,567
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1
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
2
A conjoint approach to multipart pricing
Iyengar, Raghuram
;
Jedidi, Kamel
;
Kohli, Rajeev
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
Saved in:
3
Asking the age question in mail and online surveys
Gendall, Philip
;
Healey, Benjamin
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 309-317
Persistent link: https://www.econbiz.de/10003713948
Saved in:
4
Community-based participatory research : a case study from South Africa
Prinsloo, Mélani
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10003713979
Saved in:
5
Negative brand beliefs and brand usage
Winchester, Maxwell
;
Romaniuk, Jenni
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10003713996
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6
The myth of China as a single market : the influence of personal value differences on buying decisions
Xin-an, Zhang
;
Grigoriou, Nicholas
;
Ly, Li
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 377-402
Persistent link: https://www.econbiz.de/10003714003
Saved in:
7
Facebook: the future of networking with customers
Poynter, Ray
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 11-12
Persistent link: https://www.econbiz.de/10003714053
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8
Do data characteristics change according to the number of scale points used? : an experiment using 5-point, 7-point and 10-point scales
Dawes, John
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10003714061
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9
Web surveys versus other survey modes : a meta-analysis comparing response rates
Lozar Manfreda, Katja
;
Bošnjak, Michael
;
Berzelak, Jernej
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 79-104
Persistent link: https://www.econbiz.de/10003714064
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10
Improved scale development in marketing : an empirical illustration
Terblanche, Nic S.
;
Boshoff, Christo
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 105-119
Persistent link: https://www.econbiz.de/10003714067
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