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~type_genre:"Aufsatz in Zeitschrift"
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Marketing
5
Marketing theory
5
Marketingtheorie
5
Marketing management
3
Marketingmanagement
3
Philip Kotler
3
Bibliometrics
2
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1960-1983
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30
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21
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Kotler, Philip
21
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Alaydrus, Abdullah
1
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Boukouyen, Fatiha
1
Calder, Bobby J.
1
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Dholakia, Nikhilesh
1
Fahey, Liam
1
Gunther, Robert E.
1
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1
Kartajaya, Hermawan
1
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1
Lazer, William
1
Malthouse, Edward C.
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Manrai, Ajay K.
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Manrai, Lalita A.
1
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Journal of creating value
4
Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
Economic impact : a quarterly review of world economics
1
Harvard business review : HBR
1
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1
International business review : the official journal of the European International Business Academy
1
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1
Journal of historical research in marketing
1
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1
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1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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MIT sloan management review
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ECONIS (ZBW)
21
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1
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
-
2011
Persistent link: https://www.econbiz.de/10009270388
Saved in:
2
Reinventing marketing to manage the environmental imperative
Kotler, Philip
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 132-135
Persistent link: https://www.econbiz.de/10009270894
Saved in:
3
Philip Kotler : some of my adventures in marketing
Kotler, Philip
- In:
Journal of historical research in marketing
9
(
2017
)
2
,
pp. 203-208
Persistent link: https://www.econbiz.de/10011724477
Saved in:
4
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
5
The market for transformation : commentary
Kotler, Philip
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
5/6
,
pp. 407-409
Persistent link: https://www.econbiz.de/10012178386
Saved in:
6
Marketing and value creation
Kotler, Philip
- In:
Journal of creating value
6
(
2020
)
1
,
pp. 10-11
Persistent link: https://www.econbiz.de/10014580385
Saved in:
7
The consumer in the age of coronavirus
Kotler, Philip
- In:
Journal of creating value
6
(
2020
)
1
,
pp. 12-15
Persistent link: https://www.econbiz.de/10014580386
Saved in:
8
Where does consumerism stand today?
Kotler, Philip
- In:
Journal of creating value
6
(
2020
)
2
,
pp. 144-148
Persistent link: https://www.econbiz.de/10014580557
Saved in:
9
How marketers can respond to recession and turbulence
Kotler, Philip
;
Caslione, John A.
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 187-191
Persistent link: https://www.econbiz.de/10003870033
Saved in:
10
Frontiers of the marketing paradigm in the third millennium
Achrol, Ravi S.
;
Kotler, Philip
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10009507844
Saved in:
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