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An evaluation of the marketing...
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ECONIS (ZBW)
144,481
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1
The index of consumer sentiment toward marketing
Gaski, John F.
- In:
Journal of marketing
50
(
1986
)
3
,
pp. 71-81
Persistent link: https://www.econbiz.de/10001011991
Saved in:
2
Identifying diffusion patterns of Toyota and Hyundai in the US market
Yamada, Masataka
- In:
KSU economic and business review
24
(
1997
),
pp. 45-66
Persistent link: https://www.econbiz.de/10001233435
Saved in:
3
Special issue on data analytics for marketing intelligence
Chern, Ching-Chin
(
contributor
)
- In:
Information systems and e-business management : ISeB
13
(
2015
)
3
,
pp. 399-494
Persistent link: https://www.econbiz.de/10011373603
Saved in:
4
Personal data market
2015
Persistent link: https://www.econbiz.de/10011554091
Saved in:
5
Preface
Montesano, Aldo
;
Roncaglia, Alessandro
- In:
Italian economic journal
1
(
2015
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011532854
Saved in:
6
Special issue: Academy of Marketing Conference 2015
Robson, Julie
(
ed.
);
Waite, Kathryn
(
ed.
); …
-
Academy of Marketing / Conference <48., 2015, Limerick, …
-
2016
Persistent link: https://www.econbiz.de/10011537453
Saved in:
7
Personal data markets
Spiekermann, Sarah
;
Böhme, Rainer
;
Acquisti, Alessandro
; …
- In:
Electronic markets : the international journal on …
25
(
2015
)
2
,
pp. 91-93
Persistent link: https://www.econbiz.de/10011301872
Saved in:
8
Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
Saved in:
9
Rethinking the market research curriculum
Nunan, Daniel
;
Di Domenico, MariaLaura
- In:
International journal of market research
61
(
2019
)
1
,
pp. 22-32
Persistent link: https://www.econbiz.de/10012171922
Saved in:
10
Editorial: market competition and technology effects on consumerism and marketing research
Rajagopal
- In:
International journal of business competition and …
5
(
2016
)
4
,
pp. 153-155
Persistent link: https://www.econbiz.de/10011687351
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