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~type_genre:"Aufsatz in Zeitschrift"
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Convergence and divergence in...
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Consumer behaviour
49,111
Konsumentenverhalten
49,108
Relationship marketing
6,873
Beziehungsmarketing
6,872
Markenführung
6,111
Brand management
6,110
Brand image
5,505
Markenimage
5,505
Advertising
5,486
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5,442
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4,624
Kundenzufriedenheit
4,623
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4,309
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4,303
Internet marketing
4,054
Online retailing
4,054
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4,054
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4,051
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3,792
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3,791
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3,789
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3,789
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3,677
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3,677
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3,637
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3,627
Brand
3,293
Markenartikel
3,238
Einzelhandel
2,994
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2,994
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2,594
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2,554
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2,541
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2,306
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2,306
Experiment
2,244
International marketing
2,231
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2,214
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1,984
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1,977
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27,371
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4,638
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Article
55,938
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349
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Aufsatz in Zeitschrift
Article in journal
56,287
Graue Literatur
9,623
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9,623
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8,091
Arbeitspapier
7,296
Aufsatz im Buch
7,029
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7,029
Hochschulschrift
3,619
Thesis
2,544
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1,817
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1,817
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1,024
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660
Lehrbuch
658
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653
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566
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566
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445
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372
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356
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179
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7
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Han, Heesup
114
Mattila, Anna S.
100
Gierl, Heribert
83
Lusk, Jayson L.
76
Phau, Ian
75
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Septianto, Felix
65
Grewal, Dhruv
63
Loureiro, Sandra Maria Correia
61
Belk, Russell W.
60
Jang, Soocheong
60
Nayga, Rodolfo M.
60
Eisend, Martin
58
Pelsmacker, Patrick de
58
Paul, Justin
57
Laroche, Michel
54
Herrmann, Andreas
51
Ko, Eunju
50
Walsh, Gianfranco
49
Diamantopoulos, Adamantios
48
Kaiser, Harry M.
48
Bagozzi, Richard P.
47
Kim, Jungkeun
46
Vrontis, Demetris
46
Sharma, Piyush
45
Taylor, Charles Raymond
45
Hollebeek, Linda D.
44
Bang, Nguyen
41
Thaichon, Park
41
Das, Gopal
40
Verhoef, Peter C.
40
Dens, Nathalie
39
Pitt, Leyland F.
38
Rajagopal
38
Kim, Seongseop
37
Ko, Yong Jae
37
Park, Jungkun
37
Wiedmann, Klaus-Peter
37
Burton, Scot
36
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All
Sullivan Conference on Global Antitrust Law and Policy <2002, Minneapolis, Minn.>
5
University of Minnesota
5
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
Bank Conference on Development Economics - Europe <3, 2001, Barcelona>
1
COVID-19-Consumer Law Research Group
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Deutsches Institut für Entwicklungspolitik
1
Deutschland / Bundesregierung
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Europäische Union / Rat
1
Europäischer Rechnungshof
1
Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Global Marketing Conference <2012, Seoul>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
Russland / Komitet po Statistike
1
University of Chicago / Law School
1
Università Commerciale Luigi Bocconi / Centro di Studi sul Commercio
1
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Journal of business research : JBR
2,117
Journal of retailing and consumer services
1,952
International journal of consumer studies
766
International journal of hospitality management
736
Psychology & marketing
680
Journal of consumer research : JCR ; an interdisciplinary bimonthly
594
European journal of marketing : EJM
408
Asia Pacific journal of marketing and logistics
407
The journal of product & brand management
402
Management science : journal of the Institute for Operations Research and the Management Sciences
384
Journal of marketing research : JMR
374
The journal of brand management : an international journal
366
Journal of marketing communications
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
344
Journal of marketing management : MM
330
Journal of international consumer marketing
329
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
329
Journal of travel and tourism marketing
323
Journal of marketing
313
Journal of retailing
311
Marketing letters : a journal of research in marketing
307
Journal of advertising research
306
Tourism management : research, policies, practice
304
Cogent business & management
303
Journal of the Academy of Marketing Science
297
International journal of retail & distribution management
296
The international review of retail, distribution and consumer research
293
Journal of global marketing
292
International journal of advertising : the review of marketing communications
289
Journal of business ethics : JOBE
288
Journal of fashion marketing and management
288
Journal of consumer behaviour : an international research review
286
The journal of consumer marketing
286
Technological forecasting & social change : an international journal
275
International journal of advertising : the quarterly review of marketing communications
269
International journal of contemporary hospitality management
267
The journal of services marketing
266
Young consumers : insight and ideas for responsible marketers
264
Journal of economic psychology : research in economic psychology and behavioral economics
257
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ECONIS (ZBW)
56,287
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1
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56,287
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1
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
2
The moderating effect of self-esteem on consumer responses to global positioning in
advertising
Jun, Sunkyu
;
Jeong, Yoojeong
;
Gentry, James W.
;
Hyun, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011689808
Saved in:
3
Foreign languages in
advertising
as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Saved in:
4
The influence of global and local iconic brand positioning on
advertising
persuasion in an emerging market setting
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of international business studies : JIBS ; an …
48
(
2017
)
8
,
pp. 1009-1022
Persistent link: https://www.econbiz.de/10011779151
Saved in:
5
Offensiveness of
advertising
with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
6
Anthropomorphism and allegory in
advertising
across cultures : effects on memory and persuasion
Gelbrich, Katja
;
Gäthke, Daniel
;
Westjohn, Stanford A.
- In:
Journal of euromarketing
21
(
2012
)
4
,
pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
Saved in:
7
Consumer responses to sexual
advertising
: the intersection of modernization, evolution, and
international
marketing
Wan, Wendy W. N.
;
Luk, Chung-leung
;
Chow, Cheris W. C.
- In:
Journal of international business studies : JIBS ; an …
45
(
2014
)
6
,
pp. 751-782
Persistent link: https://www.econbiz.de/10010396525
Saved in:
8
Halal endorsements : stirring controversy or gaining new customers?
Schlegelmilch, Bodo B.
;
Khan, Mubbsher Munawar
;
Hair, …
- In:
International marketing review
33
(
2016
)
1
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011540325
Saved in:
9
Consumer response to
advertising
endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon
;
Kim, Jooyoung
;
Kim, Bong-chul
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
Saved in:
10
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized
advertising
campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
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