//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
From brand vision to brand eva...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
10,134
Brand management
10,111
Markenimage
7,940
Brand image
7,937
Consumer behaviour
7,619
Konsumentenverhalten
7,618
Brand
4,725
Markenartikel
4,633
Beziehungsmarketing
2,322
Relationship marketing
2,322
Social Web
1,538
Social web
1,538
Online-Marketing
1,338
Internet marketing
1,335
Werbewirkung
1,144
Advertising effects
1,143
Marketing management
952
Marketingmanagement
949
Designation of origin
826
Herkunftsbezeichnung
826
Customer satisfaction
799
Kundenzufriedenheit
799
Luxury goods
770
Luxusgüter
770
Tourism marketing
732
Tourismusmarketing
732
USA
712
United States
707
Advertising
682
Werbung
659
Corporate reputation
618
Firmenimage
618
Destination management
587
Destinationsmanagement
587
Brand loyalty
581
Einzelhandel
576
Retail trade
576
Emotion
554
Viral marketing
491
Virales Marketing
491
more ...
less ...
Online availability
All
Undetermined
6,911
Free
1,034
Type of publication
All
Article
13,929
Book / Working Paper
103
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
14,032
Aufsatz im Buch
3,246
Book section
3,246
Hochschulschrift
1,154
Graue Literatur
1,057
Non-commercial literature
1,057
Thesis
830
Working Paper
748
Arbeitspapier
713
Case study
556
Fallstudie
556
Collection of articles of several authors
493
Sammelwerk
493
Aufsatzsammlung
346
Dissertation u.a. Prüfungsschriften
188
Conference paper
152
Konferenzbeitrag
152
Reprint
147
Konferenzschrift
119
Bibliografie enthalten
115
Bibliography included
115
Ratgeber
105
Guidebook
98
Lehrbuch
95
Textbook
77
Conference proceedings
67
Article
54
Handbook
46
Handbuch
46
Collection of articles written by one author
39
Sammlung
39
Interview
31
Fallstudiensammlung
21
Amtsdruckschrift
19
Government document
19
Systematic review
19
Übersichtsarbeit
19
Bibliographie
16
Mehrbändiges Werk
15
more ...
less ...
Language
All
English
13,465
German
499
French
34
Spanish
12
Italian
10
Russian
5
Serbian
4
Kazakh
3
Arabic
1
Bulgarian
1
Polish
1
Portuguese
1
more ...
less ...
Author
All
Melewar, T. C.
62
Loureiro, Sandra Maria Correia
41
Bang, Nguyen
39
Merrilees, Bill
38
Phau, Ian
38
Diamantopoulos, Adamantios
32
Ko, Eunju
32
Romaniuk, Jenni
32
Baumgarth, Carsten
31
Esch, Franz-Rudolf
31
Keller, Kevin Lane
31
De Chernatony, Leslie
30
Han, Heesup
29
Christodoulides, George
28
Gupta, Suraksha
28
Balmer, John M. T.
27
Foroudi, Pantea
26
Gierl, Heribert
26
Guzman, Francisco
26
Sattler, Henrik
26
Veloutsou, Cleopatra
26
Vrontis, Demetris
25
King, Ceridwyn
24
Pitt, Leyland F.
24
Sarkar, Abhigyan
24
Khan, Imran
23
Paul, Justin
23
Rahman, Zillur
23
Roper, Stuart
23
Sung, Yongjun
23
Fetscherin, Marc
22
Pelsmacker, Patrick de
22
Wiedmann, Klaus-Peter
22
Hollebeek, Linda D.
21
Iglesias, Oriol
21
Japutra, Arnold
21
Valette-Florence, Pierre
21
Burmann, Christoph
20
Dawes, John
20
Dens, Nathalie
20
more ...
less ...
Institution
All
Europäische Kommission
1
Europäischer Wirtschafts- und Sozialausschuss
1
Global Brand Conference <11., 2016, Bradford>
1
International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
All
Journal of business research : JBR
768
The journal of brand management : an international journal
661
The journal of product & brand management
416
Journal of retailing and consumer services
385
Psychology & marketing
203
European journal of marketing : EJM
164
Asia Pacific journal of marketing and logistics
141
Journal of marketing management : MM
132
Journal of marketing communications
130
International journal of hospitality management
126
Tourism management : research, policies, practice
126
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
125
Industrial marketing management : the international journal for industrial and high-tech firms
124
Journal of strategic marketing
121
Marketing intelligence & planning
120
Journal of marketing
118
Journal of travel and tourism marketing
118
Journal of advertising research
115
The IUP journal of brand management : IJBRM
104
Journal of fashion marketing and management
100
Journal of international consumer marketing
94
Journal of the Academy of Marketing Science
93
Marketing letters : a journal of research in marketing
91
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
The journal of consumer marketing
88
International marketing review
86
Journal of marketing research : JMR
86
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
International journal of advertising : the quarterly review of marketing communications
82
Journal of promotion management : JPM
80
Journal of global marketing
79
Journal of promotion management : innovations in planning and applied research
78
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
77
International journal of advertising : the review of marketing communications
76
Cogent business & management
74
International journal of internet marketing and advertising : IJIMA
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Qualitative market research : an international journal
73
Marketing : ZFP ; journal of research and management
72
Journal of retailing
69
more ...
less ...
Source
All
ECONIS (ZBW)
14,032
Showing
1
-
10
of
14,032
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
2
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
Saved in:
3
The formation of a nation tourism
brand
of Ukraine
Melnychenko, Svitlana
;
Bosovska, Myroslava
;
Okhrimenko, Alla
- In:
Baltic Journal of Economic Studies
7
(
2021
)
2
,
pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
Saved in:
4
Brand
management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa
;
Marinho, Sandra
;
Balonas, Sara
;
Melo, …
- In:
Corporate reputation review : an international journal
19
(
2016
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
Saved in:
5
The moderating role of technology anxiety on
brand
service quality,
brand
image and their relation to
brand
loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
6
Consumer-based
brand
equity : do
brand
relationships matter?
Ruzzier, Maja Konečnik
;
Petek, Nuša
;
Bavdaž, Mojca
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
Saved in:
7
Brand
and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Saved in:
8
Brand
personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
9
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
10
Brand
owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->