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A gender portrayal of children...
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ECONIS (ZBW)
66,769
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1
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1
Male preference in television advertisements for financial services : a content analysis (2011 vs. 2018)
Sandhu, Namrata
- In:
International journal of business and globalisation : IJBG
34
(
2023
)
3
,
pp. 368-390
Persistent link: https://www.econbiz.de/10014388604
Saved in:
2
How are children's attitudes toward ads and brands affected by
gender
-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
3
Agentic and communal : multinational analysis of
gender
portrayal in children's television commercials
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10009770278
Saved in:
4
The impact of violent humor on advertising success : a
gender
perspective
Swani, Kunal
;
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
Saved in:
5
A longitudinal content analysis of
gender
portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
6
The moderating role of
gender
identity in responses to comedic violence advertising
Yoon, Hye Jin
;
Kim, Yeuseung
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 382-396
Persistent link: https://www.econbiz.de/10010469991
Saved in:
7
Character portrayal : examining
gender
roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
8
You eat "like a girl" :
gender
differences in content and effects of food advertising depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
9
Gender
stereotypes in television advertising in the Middle East : time for marketers and advertisers to step up
Khalil, Ali
;
Dhanesh, Ganga S.
- In:
Business horizons
63
(
2020
)
5
,
pp. 671-679
Persistent link: https://www.econbiz.de/10012301452
Saved in:
10
Annihilating or perpetuating the
gender
stereotype? : an analysis of Indian television advertisements
Bharadwaj, Apoorva
;
Mehta, Ritu
- In:
Decision
44
(
2017
)
3
,
pp. 179-191
Persistent link: https://www.econbiz.de/10011845303
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