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Seizing the commuting moment : contextual targeting based on mobile transportation apps

Ghose, Anindya; Kwon, Hyeokkoo Eric; Lee, Dongwon; O, … - In: Information systems research : ISR 30 (2019) 1, pp. 154-174

Persistent link: https://www.econbiz.de/10012038214

Groupon and groupon now : participating firm's profitability analysis

Ong, Jenn-Bing; Ng, Wee-Keong; Vorobev, Artem; Ho, … - In: Computational economics 53 (2019) 2, pp. 617-632

Persistent link: https://www.econbiz.de/10012134836

Status demotion in hierarchical loyalty programs and its effects on switching : identifying mediators an moderators in the Chinese context

Banik, Shanta; Gao, Yongqiang; Rabbanee, Fazlul K. - In: Journal of business research : JBR 96 (2019), pp. 125-134

Persistent link: https://www.econbiz.de/10011980730

Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment

Hwang, Eunmin; Baloglu, Seyhmus; Tanford, Sarah - In: International journal of hospitality management 76 (2019) 1, pp. 19-28

Persistent link: https://www.econbiz.de/10011981828

How hospitality brands grow : what hospitality marketers should know about Andrew Ehrenberg's work (invited paper for "luminaries" special issue of International Journal of Hospita...

Lynn, Michael - In: International journal of hospitality management 76 (2019) 2, pp. 70-80

Persistent link: https://www.econbiz.de/10011982129

Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption

Montoya, Ricardo; Flores, Constanza - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 107-118

Persistent link: https://www.econbiz.de/10012017470

Analysis of personal data-sharing consent factors, with focus on loyalty programs in the Czech Republic

Formanek, Tomas; Tahal, Radek - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 19 (2018), pp. 70-79

The purpose of this study is to provide structured, topical and representative analysis of personal data sharing preferences in the Czech Republic. Within the context of personal data sharing and protection, we focus on profiling individuals who voluntarily share their personal data with...

Persistent link: https://www.econbiz.de/10012019045

Septianto, Felix; An, Jake; Chiew, Tung Moi; Paramita, Widya - In: Journal of business research : JBR 99 (2019), pp. 12-22

Persistent link: https://www.econbiz.de/10012023400

Consumers' attitude and adoption of location-based coupons : the case of the retail fast food sector

Souiden, Nizar; Chaouali, Walid; Baccouche, Mona - In: Journal of retailing and consumer services 47 (2019), pp. 116-132

Persistent link: https://www.econbiz.de/10011995531

Competing with loyalty : how to design successful customer loyalty reward programs

Nastasoiu, Alina; Vandenbosch, Mark B. - In: Business horizons 62 (2019) 2, pp. 207-214

Persistent link: https://www.econbiz.de/10011995687