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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
26
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20
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9
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Aufsatz in Zeitschrift
Article in journal
74
Collection of articles of several authors
4
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Roggeveen, Anne L.
60
Grewal, Dhruv
35
Bharadwaj, Neeraj
15
Sethuraman, Raj
13
Nordfält, Jens
11
Puccinelli, Nancy M.
4
Ballings, Michel
3
Schweiger, Elisa B.
3
Ahlbom, Carl-Philip
2
Beitelspacher, Lauren Skinner
2
Compeau, Larry D.
2
Dong, Yuexiao
2
Estelami, Hooman
2
Levy, Michael
2
Motyka, Scott
2
Naik, Prasad A.
2
Noble, Charles H.
2
Rao, Ramesh K.
2
Spence, Charles
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Tsiros, Michael
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Xia, Lan
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Aguirre, Elizabeth
1
Alexander, Andrew
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Altenburg, Lina
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Arat, Mustafa Murat
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Avnet, Tamar
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Berg, Hanna
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Besharat, Ali
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Breugelmans, Els
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Cooper, Nora
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Coulter, Keith S.
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Daryanto, Ahmad
1
Di Benedetto, C. Anthony
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Dillard, Annemarie
1
Esteva, Eduardo
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Gauri, Dinesh Kumar
1
Ghrewal, Dhruv
1
Gielens, Katrijn
1
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Journal of retailing
30
Journal of business research : JBR
8
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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2
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Journal of retailing and consumer services
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MSI reports : working paper series
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Psychology & marketing
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The journal of consumer marketing
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research : JMR
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ECONIS (ZBW)
74
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1
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10
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74
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1
How call center location impacts expectations of service from reputable versus lesser known firms
Roggeveen, Anne L.
;
Bharadwaj, Neeraj
;
Hoyer, Wayne D.
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 403-410
Persistent link: https://www.econbiz.de/10003598469
Saved in:
2
Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj
;
Walker Reczek, Rebecca
;
Hofstede, …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 216-227
Persistent link: https://www.econbiz.de/10003885207
Saved in:
3
Toward further understanding the market-sensing capability-value creation relationship
Bharadwaj, Neeraj
;
Dong, Yuexiao
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 799-813
Persistent link: https://www.econbiz.de/10010375873
Saved in:
4
How crowdsourcing improves prediction of market-oriented outcomes
Lang, Mark H.
;
Bharadwaj, Neeraj
;
Di Benedetto, C. Anthony
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4168-4176
Persistent link: https://www.econbiz.de/10011553946
Saved in:
5
Marketing initiatives, expected cash flows, and shareholders' wealth
Rao, Ramesh K.
;
Bharadwaj, Neeraj
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10003642956
Saved in:
6
A new livestream retail analytics framework to assess the sales impact of emotional displays
Bharadwaj, Neeraj
;
Ballings, Michel
;
Naik, Prasad A.
; …
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10012794726
Saved in:
7
Explicating hearing the voice of the customer as a manifestation of customer focus and assessing ist consequences
Bharadwaj, Neeraj
;
Nevin, John R.
;
Wallman, Jeffrey P.
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 1012-1030
Persistent link: https://www.econbiz.de/10010219649
Saved in:
8
Cross-media consumption : insights from Super Bowl advertising
Bharadwaj, Neeraj
;
Ballings, Michel
;
Naik, Prasad A.
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 17-31
Persistent link: https://www.econbiz.de/10012288960
Saved in:
9
Chief marketing officer presence and firm performance : assessing conditions under which the presence of other C-level functional executives matters
Nath, Pravin
;
Bharadwaj, Neeraj
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 670-694
Persistent link: https://www.econbiz.de/10012293325
Saved in:
10
Corporate brand value and cash holdings
Bharadwaj, Neeraj
;
Hanssens, Dominique M.
;
Rao, Ramesh K.
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 408-420
Persistent link: https://www.econbiz.de/10012298809
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