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Promoting sustainability by marketing green products to non-adopters
Tuten, Tracy L. - In: Revue Gestion 2000 : management & prospective 30 (2013) 2, pp. 93-102
Persistent link: https://www.econbiz.de/10009784927
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Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.; Ashley, Christy - In: Journal of marketing communications 22 (2016) 3, pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
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Integrating metrics across the marketing curriculum : the digital and social media opportunity
Spiller, Lisa D.; Tuten, Tracy L. - In: Journal of marketing education : JME 37 (2015) 2, pp. 114-126
Persistent link: https://www.econbiz.de/10011336516
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Creative strategies in social media marketing : an exploratory study of branded social content and consumer engagement
Ashley, Christy; Tuten, Tracy L. - In: Psychology & marketing 32 (2015) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10011287649
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Assessing the pedagogical value of branded digital marketing certification programs
Spiller, Lisa D.; Tuten, Tracy L. - In: Journal of marketing education : JME 41 (2019) 2, pp. 77-90
Persistent link: https://www.econbiz.de/10012113850
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Advancing our understanding of the theory and practice of social media marketing : introduction to the special issue
Tuten, Tracy L.; Mintu-Wimsatt, Alma - In: Journal of marketing theory and practice 26 (2018) 1/2, pp. 1-3
Persistent link: https://www.econbiz.de/10011884464
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Before and beyond the social moment of engagement : perspectives on the negative utilities of social media marketing
Tuten, Tracy L.; Angermeier, William - In: Revue Gestion 2000 : management & prospective 30 (2013) 3, pp. 69-76
Persistent link: https://www.econbiz.de/10009784914
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Personality determinants of online shopping: explaining online purchase intentions using a hierarchical approach
Bošnjak, Michael; Galesic, Mirta; Tuten, Tracy - In: Journal of business research : JBR 60 (2007) 6, pp. 597-605
Persistent link: https://www.econbiz.de/10003486961
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Message on a bottle : the wine label's influence
Sherman, Scott; Tuten, Tracy - In: International journal of wine business research : IJWBR 23 (2011) 3, pp. 221-234
Persistent link: https://www.econbiz.de/10009315751
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Korea's research for gender equality and women's career growth
Tuten, Tracy L.; August, Rachel A. - In: Advances in competitiveness research : ACR 12 (2004) 1, pp. 37-43
Persistent link: https://www.econbiz.de/10002812272