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Finanzdienstleistungen - die Präferenzen der Kunden
Herrmann, Andreas; Vetter, Ingrid - In: Die Bank (1999) 5, pp. 336-340
Persistent link: https://www.econbiz.de/10001390516
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Dauerhafte Geschäftsbeziehungen, Finanzdienstleistungen und Kundenbindungsstrategien
Schäfer, Henry - In: Bank-Archiv : Zeitschrift für das gesamte Bank- und … 47 (1999) 1, pp. 15-25
Persistent link: https://www.econbiz.de/10001406578
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Ethnobanking in the USA : from antidiscrimanation vehicles to transnational entities
Dymski, Gary Arthur; Li, Wei; Aldana, Carolyn; Ahn, … - In: International journal of business and globalisation : IJBG 4 (2010) 2, pp. 163-191
Persistent link: https://www.econbiz.de/10003971802
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Customer segmentation of multiple category data in e-commerce using a soft-clustering approach
Wu, Roung-shiunn; Chou, Po-hsuan - In: Electronic commerce research and applications 10 (2011) 1/6, pp. 331-341
Persistent link: https://www.econbiz.de/10009565069
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Customers' relationship expectations and costs as segmentation variables : preliminary evidence from banking
Dimitriadis, Sergios - In: The journal of services marketing 25 (2011) 4, pp. 294-308
Persistent link: https://www.econbiz.de/10009272268
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Understanding technologically-induced customer services in the Nigerian banking sector : the internet as a post-modern phenomenon
Ozuem, Wilson; Howell, Kerry E.; Lancaster, Geoffrey - In: International journal of information technology and … 15 (2016) 3, pp. 272-290
Persistent link: https://www.econbiz.de/10011719664
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Analytisches CRM in der Energiewirtschaft
Schieder, Christian; Frye, Markus - In: HMD : Praxis der Wirtschaftsinformatik 45 (2008) 259, pp. 63-73
Persistent link: https://www.econbiz.de/10003635589
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Hospitality-Marketing als Instrument zur nachhaltigen Markendifferenzierung
Rubenbauer, Sibylle; Sturm, Hans-Jörg - In: Planung & Analyse : Zeitschrift für Marktforschung und … 35 (2008) 5, pp. 36-39
Persistent link: https://www.econbiz.de/10003770261
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Integration von seniorenspezifischen Anforderungen in die Kundenansprache
Knob, Alexandra; Ochel, Jens - In: Handel im Fokus : aus dem Instituts für … 60 (2008) 2, pp. 87-91
Persistent link: https://www.econbiz.de/10003701536
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The influence of socio-demographic variables on customer satisfaction and loyalty in the private banking industry
Seiler, Volker; Rudolf, Markus; Krume, Tim - In: The international journal of bank marketing : IJBM 31 (2013) 4, pp. 235-258
Persistent link: https://www.econbiz.de/10009782611