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Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina; Bengtsson, Maria; Marell, Agneta - In: Marketing intelligence & planning 33 (2015) 2, pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
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Brand equity in the business-to-business context : examining the structural composition
Biedenbach, Galina - In: The journal of brand management : an international journal 19 (2011/12) 8, pp. 688-701
Persistent link: https://www.econbiz.de/10009576042
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Internal branding and sustainability : investigating perceptions of employees
Biedenbach, Galina; Manzhynski, Siarhei - In: The journal of product & brand management 25 (2016) 3, pp. 296-306
Persistent link: https://www.econbiz.de/10011548864
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Branding in the public sector : a systematic literature review and directions for future research
Leijerholt, Ulrika; Biedenbach, Galina; Hultén, Peter - In: The journal of brand management : an international journal 26 (2019) 2, pp. 126-140
Persistent link: https://www.econbiz.de/10012060053
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Brand equity in the professional service context : analyzing the impact of employee role behavior and customer-employee rapport
Biedenbach, Galina; Bengtsson, Maria; Wincent, Joakim - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1093-1102
Persistent link: https://www.econbiz.de/10009490296
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Multiple stakeholders and B2B branding in emerging markets
Tarnovskaya, Veronika; Biedenbach, Galina - In: Qualitative market research : an international journal 19 (2016) 3, pp. 287-309
Persistent link: https://www.econbiz.de/10011598472
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Internal brand management in the public sector : the effects of internal communication, organizational practices, and PSM on employees' brand perceptions
Leijerholt, Ulrika; Biedenbach, Galina; Hultén, Peter - In: Public management review 24 (2022) 3, pp. 442-465
Persistent link: https://www.econbiz.de/10013164681
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Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina; Biedenbach, Thomas; Hultén, Peter; … - In: The journal of brand management : an international journal 29 (2022) 4, pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
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The knotted paradox of coopetition for sustainability : investigating the interplay between core paradox properties
Manzhynski, Siarhei; Biedenbach, Galina - In: Industrial marketing management : the international … 110 (2023), pp. 31-45
Persistent link: https://www.econbiz.de/10014306684
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Guest editorial: sustainability marketing and sustainability management : exploring new perspectives on sustainable development
Biedenbach, Galina; Jansson, Johan; Poškutė, Virginija - In: Baltic journal of management : BJM 18 (2023) 4, pp. 421-427
Persistent link: https://www.econbiz.de/10014380973